There is one thing that readers don't like in marketing tweets - direct marketing.
A rule of thumb in Twitter Internet marketing clearly mentions that people prefer indirect marketing rather than direct.
If you send 15 tweets a day, only three should be direct marketing tweets.
The rest should offer helpful information to related products and links to articles, blogs and videos.
That is when your readers will start taking notice of what you post.
Discretion is the name of the game in the domain of marketing tweets.
Readers also want to reach the right page when they click on the links contained in your tweets.
The most effective Twitter marketing strategy says that there must be a landing page for links.
For example, if you sell flowers online and send a tweet for fresh roses, the link in the tweet should not take the reader to your homepage.
The reader would rather like reaching the page for fresh roses.
Readers also like the fact when you ask them to forward your tweets.
Your Twitter marketing plan should incorporate this strategy without fail.
Whenever you write a tweet, don't forget to mention "please RT" or "please retweet".
This will ensure that at least some of the readers will forward your tweets and increase your visibility in the world of Twitter.
The goal of any effective marketing strategy is to increase visibility and that is what you will achieve.
Your readers will also like it when you tell them what's in it for them.
When you include words like "you" and "your" in your tweets, you tell the readers that it is for them and no one else.
This makes the tweets more effective.
Keep it simple and keep it straight while being a tad innovative.
That is what your readers are looking for.