Business & Finance Small Business

Don"t Barter And You Lose

Every time you lose a sale because you do not offer barter, you lose the profit as well.
The sad part is that it happens every day with many businesses and professional people.
If your product is not selling for cash, if space remains not rented, if you have time that is not billed as a professional, then the potential income is lost forever if you do not consider trade.
The transaction could be at the full retail price and yet some in the business will not cash in.
There is no capital investment, just the acceptance of a different currency.
This currency can be banked for use at a future time, just like the dollar.
By trading for any underused item, trade dollars can be earned that can be spent on items the business is presently spending cash to acquire.
If a company is presently spending $100 each week to have their computer system maintained, the trade exchange may be able to provide the same service on trade.
With the trade dollars earned, the company employs a computer maintenance company and pays them the going rate in trade dollars from their account at the trade exchange.
If the company chooses not to barter, they pay for maintenance with earned income, a much more costly way to do business.
It is common in the United States today for many businesses to resist barter since they have relied on the US dollar as a standard measure of value.
We do, however, have other measures which are now commonly accepted in lieu of dollars.
Credit cards, checks, gift certificates, letters of credit and electronic transfer of funds have become regularly used measures of value in the business world.
This was not always the case and with some of these instruments, it took a long time before they were commonly accepted.
A few businesses still refuse to accept credit cards in payment of bills.
When this occurs, the business may well be lost, not only for today but all future business as well.
The trade dollar is in the same position.
Although barter has been around for thousands of years, it was always associated with one-on-one transactions.
The Internal Revenue changed this when it recognized the trade dollar as a currency which is the equal of the US dollar.
Both income and expenses for business purposes are reported just like the US dollar.
As with prior currencies, if you don't use them, you lose them.
If you don't barter, you lose.
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