Going Mobile
Most people today have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are out and about these days and have a lot on their minds; the ability to easily use mobile whenever desired combined with today's increased device functionality streamlines the purchasing process, which leads to greater conversion rates compared to any other method.
Affiliate Programs
Many affiliate programs are available from product manufacturers or businesses such as Click bank, Amazon and EBay. There are no upfront costs to get involved. These programs typically use revenue sharing or cost per action as affiliate compensation methods. Merchant or manufacturers favor affiliate programs because they do not incur any expenses until a result has been obtained. In a nutshell, an affiliate is paid to direct prospects to brand or seller web sites and the affiliate is then paid according to the result. Some programs are very lucrative and set-up correctly will generate profits on autopilot.
Digital marketing is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, and Mobile) to reach consumers in a timely, relevant, personal and cost-effective manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user seeks out and selects (pulls) the content from a site and. push marketing, which involves both the marketer (creator of the message) as well as the recipients (the user). The marketer has to push (send) the messages to the user in order for the message to be received. Examples of push digital marketing include Email, SMS, MMS and RSS. For a very effective marketing campaign push and pull message marketing should be used in concert along with traditional channels that promote calls to action.
MMS (Multimedia Message Service) mobile marketing enables streaming video, flash, and advanced capabilities and can contain a timed slide show of images, text, audio and video. This technology enhances the users experience and will lead to more click-through rates.
Blue-tooth systems which offer "hot spot" areas are also being deployed. These offer content-management system with a Blue-tooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed. Geo-fencing is another technique that can also be used to trigger mobile ads and special messages to users as they enter or exit an area like a stadium.
The migration into the mobile advertising market has been highlighted by Googles acquisition of Ad Mob and Apple's purchase of Quattro Wireless. Brand names are in hot pursuit of this personal technology medium.
The Rapidly Increasing Mobile Trend
There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitates the delivery of information as evidenced by mainstream media methods that have gone from print materials to radio to TV to computers to laptops to cell phone and now to smart mobile devices.
Why mobile needs to be in your in your arsenal of marketing resources
Googles new mantra is "Mobile First"
Mobile device use is already 5 times more than the Internet
Apple recently sold more than 2 million iPhones
160,000 Droid smart phones are activated every day
$6.2 Billion were spent by consumers on apps this year
The US Mobile Web has been growing over 2% month over month. (Nielsen)
More than half of all Internet connections today are through smart phones
91% of Americans keep their cell phone within 3 ft of them
Expanding Usage of Mobile Devices
Email, mobile web browsing and social networking is increasingly seeing usage on handheld devices and each one of these streams offers and opportunity to present your product or information. Over the past few years SMS (Short Message Service) that is a one-way text message sent via cell phone has become a legitimate advertising channel and it is the most popular branch of the Mobile Marketing industry. In fact data indicate that people favor receiving timely opt-in text messages. These messages can be 160 characters in length and include links to mobile optimized websites or application downloads to help create more effective and measurable calls to action.
E-mail can also be used to inform customers about opt in text
message programs. Or an email can be triggered as a result of a text message, to provide additional details around the call to action or to fulfill an information request.
There are a variety of digital channels available to marketers for identifying and reaching their customers, but they all are converging on mobile devices. This platform enables full customer engagement to significantly drive sales for both affiliate and mainstreet businesses.
Revenue Producing Benefits
Anyone can quickly kick off a simple mobile strategy almost immediately by using ultra cheap mobile ads utilizing specially designed "squeeze pages" that fit on a mobile device screen and only allow the user to either check out the product or exit the offer. They cannot "surf" around for alternatives. There are also very new mobile only CPA marketing networks and special You Tube for mobile video applications. All this combined with a targeted email campaign is generating skyrocketing conversion rates for those using them. People that seize the moment will be riding this hi-tech tsunami wave straight to the bank.
Most people today have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are out and about these days and have a lot on their minds; the ability to easily use mobile whenever desired combined with today's increased device functionality streamlines the purchasing process, which leads to greater conversion rates compared to any other method.
Affiliate Programs
Many affiliate programs are available from product manufacturers or businesses such as Click bank, Amazon and EBay. There are no upfront costs to get involved. These programs typically use revenue sharing or cost per action as affiliate compensation methods. Merchant or manufacturers favor affiliate programs because they do not incur any expenses until a result has been obtained. In a nutshell, an affiliate is paid to direct prospects to brand or seller web sites and the affiliate is then paid according to the result. Some programs are very lucrative and set-up correctly will generate profits on autopilot.
Digital marketing is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, and Mobile) to reach consumers in a timely, relevant, personal and cost-effective manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user seeks out and selects (pulls) the content from a site and. push marketing, which involves both the marketer (creator of the message) as well as the recipients (the user). The marketer has to push (send) the messages to the user in order for the message to be received. Examples of push digital marketing include Email, SMS, MMS and RSS. For a very effective marketing campaign push and pull message marketing should be used in concert along with traditional channels that promote calls to action.
MMS (Multimedia Message Service) mobile marketing enables streaming video, flash, and advanced capabilities and can contain a timed slide show of images, text, audio and video. This technology enhances the users experience and will lead to more click-through rates.
Blue-tooth systems which offer "hot spot" areas are also being deployed. These offer content-management system with a Blue-tooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed. Geo-fencing is another technique that can also be used to trigger mobile ads and special messages to users as they enter or exit an area like a stadium.
The migration into the mobile advertising market has been highlighted by Googles acquisition of Ad Mob and Apple's purchase of Quattro Wireless. Brand names are in hot pursuit of this personal technology medium.
The Rapidly Increasing Mobile Trend
There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitates the delivery of information as evidenced by mainstream media methods that have gone from print materials to radio to TV to computers to laptops to cell phone and now to smart mobile devices.
Why mobile needs to be in your in your arsenal of marketing resources
Googles new mantra is "Mobile First"
Mobile device use is already 5 times more than the Internet
Apple recently sold more than 2 million iPhones
160,000 Droid smart phones are activated every day
$6.2 Billion were spent by consumers on apps this year
The US Mobile Web has been growing over 2% month over month. (Nielsen)
More than half of all Internet connections today are through smart phones
91% of Americans keep their cell phone within 3 ft of them
Expanding Usage of Mobile Devices
Email, mobile web browsing and social networking is increasingly seeing usage on handheld devices and each one of these streams offers and opportunity to present your product or information. Over the past few years SMS (Short Message Service) that is a one-way text message sent via cell phone has become a legitimate advertising channel and it is the most popular branch of the Mobile Marketing industry. In fact data indicate that people favor receiving timely opt-in text messages. These messages can be 160 characters in length and include links to mobile optimized websites or application downloads to help create more effective and measurable calls to action.
E-mail can also be used to inform customers about opt in text
message programs. Or an email can be triggered as a result of a text message, to provide additional details around the call to action or to fulfill an information request.
There are a variety of digital channels available to marketers for identifying and reaching their customers, but they all are converging on mobile devices. This platform enables full customer engagement to significantly drive sales for both affiliate and mainstreet businesses.
Revenue Producing Benefits
Anyone can quickly kick off a simple mobile strategy almost immediately by using ultra cheap mobile ads utilizing specially designed "squeeze pages" that fit on a mobile device screen and only allow the user to either check out the product or exit the offer. They cannot "surf" around for alternatives. There are also very new mobile only CPA marketing networks and special You Tube for mobile video applications. All this combined with a targeted email campaign is generating skyrocketing conversion rates for those using them. People that seize the moment will be riding this hi-tech tsunami wave straight to the bank.
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