In the aftermath of one of Google's most recent updates Over-Optimization has become a point of emphasis in SEO.
A prime example of over-optimization would be an exact match domain, with an exact page title, an Unnatural page description and a high keyword density within the pages content.
Additionally, if all of your backlinks are built with the same anchor text, this will also now effect your site negatively.
I'll be more specific...
Lets say your main target keyword was "make money on the Internet".
If your domain name is makemoneyontheInternet.
com & your pages title is make money on the internet and the pages description reads, "learn how to make money on Internet", all while the pages content has make money on the Internet stuffed in everywhere, then that page is totally guilty of over-optimization.
If all of that pages backlinks are anchored with "make money on the Internet" this falls into the same over-optimization category.
Now, that's not to say exact match domains won't work, that your page title and description shouldn't include your target keyword or that the anchor text of your backlinks shouldn't use said keyword.
These strategies do work, but they must be used in moderation.
Again, I'll be more specific...
Google and the other major search engines want to believe that other people besides the webmaster are linking into a site, so logical thinking would suggest anchor text would be mostly different.
When I work on a clients site I'm always sure to keep anchor text really mixed up.
Of course I use the target keywords, but I'll also include a few raw URL's as well as a few "click here" or "check this out" as well.
Unfortunately many people fail to understand a major aspect of SEO which can give them a lot of trouble is that optimizing their pages too well.
Search engines want to list pages their users want to find, and many of those pages don't pay much attention to SEO.
The sites that do pay attention to SEO sometimes over do it.
Most of the pages with the best content are created by individuals who know little to nothing about SEO.
They simply want to write about something they care about.
For this reason, search engines often favor content that isn't optimized "perfectly".
If you do everything by the book, you risk search engines seeing your page as unnatural and hitting you with a penalty.
It's a newly learned fact, if you do all or even some of these things, in excess there is a very good chance you can and will most likely be penalized.
You probably won't be banned A.
K.
A DE-indexed which is the worst case scenario, but your site could also end up many or even more positions lower than it should or could be.
If this is something you think you website or blog maybe guilty even, I would have to say you absolutely will feel the negative effects of it.
Again, just for the record I'd like to sate these strategies do work when used responsibly and once again, I'll be more specific as to how...
If your domain is an exact match, that's great, but if your domain is buyshoes.
com, the page title should be learn how to buy shoes, the description could be visit buyshoes.
com for the widest variety of shoes, online and the keyword density of the pages content should not exceed 1-3% for desired results...
A prime example of over-optimization would be an exact match domain, with an exact page title, an Unnatural page description and a high keyword density within the pages content.
Additionally, if all of your backlinks are built with the same anchor text, this will also now effect your site negatively.
I'll be more specific...
Lets say your main target keyword was "make money on the Internet".
If your domain name is makemoneyontheInternet.
com & your pages title is make money on the internet and the pages description reads, "learn how to make money on Internet", all while the pages content has make money on the Internet stuffed in everywhere, then that page is totally guilty of over-optimization.
If all of that pages backlinks are anchored with "make money on the Internet" this falls into the same over-optimization category.
Now, that's not to say exact match domains won't work, that your page title and description shouldn't include your target keyword or that the anchor text of your backlinks shouldn't use said keyword.
These strategies do work, but they must be used in moderation.
Again, I'll be more specific...
Google and the other major search engines want to believe that other people besides the webmaster are linking into a site, so logical thinking would suggest anchor text would be mostly different.
When I work on a clients site I'm always sure to keep anchor text really mixed up.
Of course I use the target keywords, but I'll also include a few raw URL's as well as a few "click here" or "check this out" as well.
Unfortunately many people fail to understand a major aspect of SEO which can give them a lot of trouble is that optimizing their pages too well.
Search engines want to list pages their users want to find, and many of those pages don't pay much attention to SEO.
The sites that do pay attention to SEO sometimes over do it.
Most of the pages with the best content are created by individuals who know little to nothing about SEO.
They simply want to write about something they care about.
For this reason, search engines often favor content that isn't optimized "perfectly".
If you do everything by the book, you risk search engines seeing your page as unnatural and hitting you with a penalty.
It's a newly learned fact, if you do all or even some of these things, in excess there is a very good chance you can and will most likely be penalized.
You probably won't be banned A.
K.
A DE-indexed which is the worst case scenario, but your site could also end up many or even more positions lower than it should or could be.
If this is something you think you website or blog maybe guilty even, I would have to say you absolutely will feel the negative effects of it.
Again, just for the record I'd like to sate these strategies do work when used responsibly and once again, I'll be more specific as to how...
If your domain is an exact match, that's great, but if your domain is buyshoes.
com, the page title should be learn how to buy shoes, the description could be visit buyshoes.
com for the widest variety of shoes, online and the keyword density of the pages content should not exceed 1-3% for desired results...
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