Thousands of people have gone out there and made the decision to start a business for their selves and have partnered up with FHTM. Now there is a real scary thing that seems to have happened with all of the thousands of people. Only about 1 to 2 percent of all of these people have actually built a large business through having FHTM as their partner. So why has this happened?
This has unfortunately happened because the majority of FHTM's partners have not mastered some things that the 1 to 2 percentile have mastered. This small group have master "traffic generation" and "conversion". So let's get into both of these so that you too can master this and create success too.
As a general rule, traffic generation is where most people have the biggest amount of problems. This skill that's needed to be mastered is the skill of always being able to have now people come and look at what your business has to offer.
Literally there are many different ways to generate traffic for a business from trade shows, to telephone, to internet marketing, to giving speeches. All of these different forms of traffic generation have worked for people but what the top percentile have done is picked a method to generate their traffic and then they mastered that method. That`s how they always have new and interested people wanting to learn more about their business. And when this happens to a business, things can start to grow like a wild fire.
Now this brings us to the second skill, the skill of conversion. This is the ability to get a higher percentage of people to say yes to your offer.
To explain how this works, let me give you an example. Say you go out there and you present your FHTM business to 50 people. Now out of that 50 people you get 4 people to say yes to your offer. This means that you have a 8% conversion rate. Say you sit back and look at your offer and you tweak it a bit. From this tweak you now get 5 people, or 10%, to accept your offer from another 50 people you present your business to. Basically, because you watched your conversion rate and improved upon it, you will now get more people to say yes than you would have if you didn't manage your conversions.
Now what have the top people that have partnered with FHTM done? They have mastered traffic generation and their conversion of sales. By doing these 2 things anyone can have a business that is in the top percentile.
This has unfortunately happened because the majority of FHTM's partners have not mastered some things that the 1 to 2 percentile have mastered. This small group have master "traffic generation" and "conversion". So let's get into both of these so that you too can master this and create success too.
As a general rule, traffic generation is where most people have the biggest amount of problems. This skill that's needed to be mastered is the skill of always being able to have now people come and look at what your business has to offer.
Literally there are many different ways to generate traffic for a business from trade shows, to telephone, to internet marketing, to giving speeches. All of these different forms of traffic generation have worked for people but what the top percentile have done is picked a method to generate their traffic and then they mastered that method. That`s how they always have new and interested people wanting to learn more about their business. And when this happens to a business, things can start to grow like a wild fire.
Now this brings us to the second skill, the skill of conversion. This is the ability to get a higher percentage of people to say yes to your offer.
To explain how this works, let me give you an example. Say you go out there and you present your FHTM business to 50 people. Now out of that 50 people you get 4 people to say yes to your offer. This means that you have a 8% conversion rate. Say you sit back and look at your offer and you tweak it a bit. From this tweak you now get 5 people, or 10%, to accept your offer from another 50 people you present your business to. Basically, because you watched your conversion rate and improved upon it, you will now get more people to say yes than you would have if you didn't manage your conversions.
Now what have the top people that have partnered with FHTM done? They have mastered traffic generation and their conversion of sales. By doing these 2 things anyone can have a business that is in the top percentile.
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