Everyday we visit dozens of new websites, but have you ever thought how many websites we remember or visit again? Web users are generally very impatient people and unless they feel the design is communicating with them they won't return to that site. Designing a beautiful website is not enough to increase repeated page views, emotional connection is the key to success.

A brilliant designer communicates with the viewers through his design. His design offers the comfort and friendly atmosphere that effortlessly send the message across. Here are some valuable tips that will help you to improve visual communication skills.

Attract the Viewers- There may be hundreds of websites offering the same products as you do, then why should a buyer visit your site? You need to make your design attractive and user friendly to draw the web traffic and give them a pleasant experience so that they come back again. You have to do some research on your target audience, their needs and then plan a layout that will attract them. To design a beautiful website you should do the following-

• Always practice the latest website design trends and techniques to give your site a refreshing look.
• Try to embed dynamic elements in your design as it helps you to communicate with the viewers effectively.
• In your website keep a space for visitors' feedback and pay attention to the suggestions your visitors give you.
• You should check the bounce rate, page visit rate and click through rates to know whether your design is successful or failed to capture the viewers' attention.

Offer a Better User Experience- As a designer, your first and foremost duty is to know every detail about your target audience. You should be conscious about their needs and offer them the best user experience they can imagine.

• The content in your website must match with your website's theme. For instance, if you are designing a serious business centric website and your content is funny, the target audience will be disappointed. You should also design the layout and place the content in a perfect order, so that the users get the information they are looking for without any confusion.
• Choose the images carefully, because an appropriate image not only offers a better user experience, but it conveys the message more effectively than text.
• The user interface should create a bond of trust with the audience. This design principle is very essential for ecommerce websites. Unless you establish trust, people won't feel comfortable to share their personal information with you. For instance, a PayPal logo in your shopping cart design helps you to make your business trustworthy.

Why Designs Fail- When you design a new website, make sure that your design is original. If your customers feel that they have seen a similar layout, it can hurt your brand reputation badly. There are some copycat designers who duplicate other designers work in the name of "inspiration". You must never copy a famous designer's work and make sure that your designs bear your own style.

When your design successfully communicates with the visitors you create a loyal group of customers who repeatedly visit your site. Don't forget that your website is a platform for your users to get information and share it with other web users. Help them to do their job and reflect a friendly attitude in your design.