If lead generation is the problem, then you ought to research and come up with more unique ways in order to lure potential clients to your company.
Actually, lead generation will not be a big problem if you are fully equipped with skills, brains, and attitude.
These traits would be your main advantage from other insurance agents or companies.
However, the first thing that you should take into consideration is that, you should know what types of leads you are looking for.
Health insurance leads, life insurance leads, or commercial insurance leads, each depends on what type of insurance company you are working for.
However, there are certain strategies that work for any type of insurance leads.
These strategies are the ones that are commonly used by insurance agents nowadays, and are indeed very helpful.

1. Lead buying - Lead buying is normally done by agents who have enough financial capacity to purchase leads.
   Sometimes, the insurance company itself is the one making the payments, granted that none of these leads would be wasted and all of then should be successfully converted into successful sales.
   There are a lot of companies which sells insurance leads to agents and other insurance providers.
   By making use of the internet, you can get in touch with one.
   However, you should be aware that there are also a lot of scammers who can trick you and run away with your money.
   
2. Advertising - This process is composed of many unique strategies.
   One of the most popular way of advertising their company and services is by having their own company website.
   Surely, millions of people use the internet everyday which is actually a big advantage for lead searchers.
   Another form of advertising is by printing out information on the local newspapers, magazines, and even flyers.
   There are even some insurance companies that pay a huge sum of cash in order to make advertisements on the television and radio.
   
3. Referrals - This is where networking takes place.
   If you have a client which actually trusts you and knows that the insurance provider where you are working from is truly reliable and caring, you can make them do the advertising.
   You can tell them to refer you to their friends and other relatives who happen to have no insurance yet.
   However, the only problem with this process is that whenever your client says yes, you are still not sure if he will advertise or not.
   

Well, regardless of the strategy that you use, if you are not skilled and brave enough, none of these would actually work.
So, the bottom line is before you even come up with a plan, make sure that you can handle it.