One of the basic rules is to never invest a sum of money which you cannot afford to lose.
This is because a business may or may not flourish.
If you have borrowed the money from your local credit agency or bank, you should make sure you already have the same amount of money to repay the loan, in case your investment does not turn out to be fruitful.
The second rule is to make sure you have funds to meet the daily business expenses.
Your investment remains locked until you make profit.
So spare some amount before investing to meet the additional business-related expenses.
The third rule is to understand what people representing your target market want.
Try to be a good service/product provider if not the best.
The fourth rule is to keep changing according to the changing market.
New challenges arrive when people 's expectations rise.
You should be able to adapt to the changing environment.
The fifth rule is to keep it simple initially.
You should focus on a single product or service in which you excel.
Start off with that or just include one more.
Thats it.
Starting with two products or services, you can do well if you can satisfy your buyers.
That why you should start with something you are good at so that profit is implicitly guaranteed.
Then you can use this profit to repay loans and shed off your burden, if any.
You can also market your product or services on the web because a majority of the world population use the web for information and other needs.
Many entrepreneurs are afraid to implement new ideas because of the risk involved.
But this may hinder your creativity and keep you away from innovation.
If you are afraid of losses, stay moderate.
And if you want to do something exceptional which in turn may or may not bring huge income, then do take risks and implement your ideas.
The last one is to believe in yourself and in whatever you do.
All the best.