Having an ecommerce website that is only adapted to desktop computer users is no longer enough. In the era of smartphones and tablets, it is important to provide your consumers with a mobile optimised, online shopping experience.
Simply shrinking your original website down to the size of a mobile device is a bad idea. The website will not function properly, and will appear small and unreadable. To get the most out of your ecommerce solutions, optimise your website for mobile platforms. Not only will this improve your brands image, but it will encourage customers to buy online through their mobile device.
According to the statistics for mobile commerce in the UK, 58% of the population purchase through a smartphone, and 19% are permanent users of tablets. In this same study, it was also found that 69% of tablet users and 44% of smartphones users would use their devices for online shopping. Compared with 2010, mobile commerce in 2011 grew by 254%. Between 2011 and 2012, the growth was even more impressive, reaching 300%.
Three Top Tips For Improving Your Ecommerce Solutions
To ensure that your business grows with the advancements in technology, there are a number of tips you can apply to your website.
€ Improve the load time. Consumers with mobile devices want everything to load quickly and efficiently. If your website takes a long time to load, users are likely to leave and switch to a competitor's site. It is estimated that 66% of mobile shoppers abandon their ecommerce shopping cart as a result of slow load times.
€ Create a touchable interface. The main difference between a desktop and a mobile website, is that the latter can be easily browsed by touch. As a considerable amount of smartphones and tablets rely on touch screens, it is imperative that your site can be accessed using this technology. This means that shoppers will be able to use the full functionality on both their mobile device and your site. Through optimising your website for mobile, shoppers will find it easier to purchase online though their device.
€ Make mobile websites similar to original websites. Once your consumers have viewed products on your mobile version, they want to find the same products on your original website and vice versa. That is why a smartphones and a tablets oriented website have to be as similar as possible for providing your visitors with a rich user experience regardless of the device.
Store Express Mobile Ecommerce Optimisation
At Store Express we offer a wide range of ecommerce services including mobile optimisation. A leading web design company, we have a several years of experience within ecommerce solutions. With this, we can help your business to be successful through innovate and dynamic online shopping.
Why choose mobile website design services from Store Express?
€ Sell more online. ecommerce solutions convert visitors into consumers by providing a fast and efficient user experience for mobile devices.
€ It is versatile. Our mobile optimised solutions are compatible on all devices as well as Android and iOS platforms.
€ Designed to best practice layout. A Store Express ecommerce site is designed to a best practice layout which encourages sales.
For more information about optimising your ecommerce solution with Store Express go online to http://www.storeexpress.co.uk, email sales@storeexpress.co.uk or call 0845 050 3500.
Simply shrinking your original website down to the size of a mobile device is a bad idea. The website will not function properly, and will appear small and unreadable. To get the most out of your ecommerce solutions, optimise your website for mobile platforms. Not only will this improve your brands image, but it will encourage customers to buy online through their mobile device.
According to the statistics for mobile commerce in the UK, 58% of the population purchase through a smartphone, and 19% are permanent users of tablets. In this same study, it was also found that 69% of tablet users and 44% of smartphones users would use their devices for online shopping. Compared with 2010, mobile commerce in 2011 grew by 254%. Between 2011 and 2012, the growth was even more impressive, reaching 300%.
Three Top Tips For Improving Your Ecommerce Solutions
To ensure that your business grows with the advancements in technology, there are a number of tips you can apply to your website.
€ Improve the load time. Consumers with mobile devices want everything to load quickly and efficiently. If your website takes a long time to load, users are likely to leave and switch to a competitor's site. It is estimated that 66% of mobile shoppers abandon their ecommerce shopping cart as a result of slow load times.
€ Create a touchable interface. The main difference between a desktop and a mobile website, is that the latter can be easily browsed by touch. As a considerable amount of smartphones and tablets rely on touch screens, it is imperative that your site can be accessed using this technology. This means that shoppers will be able to use the full functionality on both their mobile device and your site. Through optimising your website for mobile, shoppers will find it easier to purchase online though their device.
€ Make mobile websites similar to original websites. Once your consumers have viewed products on your mobile version, they want to find the same products on your original website and vice versa. That is why a smartphones and a tablets oriented website have to be as similar as possible for providing your visitors with a rich user experience regardless of the device.
Store Express Mobile Ecommerce Optimisation
At Store Express we offer a wide range of ecommerce services including mobile optimisation. A leading web design company, we have a several years of experience within ecommerce solutions. With this, we can help your business to be successful through innovate and dynamic online shopping.
Why choose mobile website design services from Store Express?
€ Sell more online. ecommerce solutions convert visitors into consumers by providing a fast and efficient user experience for mobile devices.
€ It is versatile. Our mobile optimised solutions are compatible on all devices as well as Android and iOS platforms.
€ Designed to best practice layout. A Store Express ecommerce site is designed to a best practice layout which encourages sales.
For more information about optimising your ecommerce solution with Store Express go online to http://www.storeexpress.co.uk, email sales@storeexpress.co.uk or call 0845 050 3500.
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