Examining the Online Presence of Breast Cancer Awareness Month
We know it must be October when we start seeing pink. From ribbons to coffee cups and even uniforms of sports teams, pink has become synonymous with breast cancer awareness. It is a true victory when cause so worthy is paired with one of the most successful branding examples of our time. Wed like to take a look at the online presence of a few of the organizations that do the best job in terms of SEO and examine what makes them so effective. It is our hope that that website design company will employ the best strategies to give these organizations the best chance at raising funds in support of research or offering services to women and their families in need.
The first site that comes up in a search for breast cancer awareness is, not surprisingly, the national breast cancer awareness month organization, http://www.nbcam.org/. It is a bright and happy webpage design with images of healthy women smiling and two main calls to action. 1. To view a list of participating organizations and 2. To visit the NBCAM store. By selecting the first option a list of company logo images comes up and the 2nd pulls up an online store that states a portion of each sale goes toward breast cancer education. Elsewhere on the page, there is a link to CDC for a listing of low-cost screening centers. The site, while very effective in terms of presence, may leave visitors a little unsure of its purpose. It is, essentially, a gateway to other websites.
Also scoring very high with effective seo website design service is the national breast cancer foundation: http://www.nationalbreastcancer.org/breast-cancer-awareness-month
Immediately the visitor has clear navigation options, social media links and three calls to action: Create an early detection plan, gain educational resources or host a fund-raiser. A very clear and user-friendly site.
Lastly, lets look at Breast Cancer Awareness.com. This is an organization that promotes education, events, news, forums and an online store. There are several menu options and the first image one sees is a link to what celebrities are saying about breast cancer awareness. The site is delivering many messages, however, from the perspective of professional website design, it might benefit from a more streamlined approach to its organization of content.
There are many great aspects of each of these sites and the common theme is to show images of health, which is likely a motivating factor to reinforce messages of life and survival. It is encouraging that there is such a variety of easy-to-find websites that promote breast cancer education, ways to donate and services that are available to women fighting this disease. It is our hope, like so many others, that all of this will lead towards finding a cure. Our hearts are with those women who face this reality and we wish to congratulate these sites that connect those in need with the best solutions.
We know it must be October when we start seeing pink. From ribbons to coffee cups and even uniforms of sports teams, pink has become synonymous with breast cancer awareness. It is a true victory when cause so worthy is paired with one of the most successful branding examples of our time. Wed like to take a look at the online presence of a few of the organizations that do the best job in terms of SEO and examine what makes them so effective. It is our hope that that website design company will employ the best strategies to give these organizations the best chance at raising funds in support of research or offering services to women and their families in need.
The first site that comes up in a search for breast cancer awareness is, not surprisingly, the national breast cancer awareness month organization, http://www.nbcam.org/. It is a bright and happy webpage design with images of healthy women smiling and two main calls to action. 1. To view a list of participating organizations and 2. To visit the NBCAM store. By selecting the first option a list of company logo images comes up and the 2nd pulls up an online store that states a portion of each sale goes toward breast cancer education. Elsewhere on the page, there is a link to CDC for a listing of low-cost screening centers. The site, while very effective in terms of presence, may leave visitors a little unsure of its purpose. It is, essentially, a gateway to other websites.
Also scoring very high with effective seo website design service is the national breast cancer foundation: http://www.nationalbreastcancer.org/breast-cancer-awareness-month
Immediately the visitor has clear navigation options, social media links and three calls to action: Create an early detection plan, gain educational resources or host a fund-raiser. A very clear and user-friendly site.
Lastly, lets look at Breast Cancer Awareness.com. This is an organization that promotes education, events, news, forums and an online store. There are several menu options and the first image one sees is a link to what celebrities are saying about breast cancer awareness. The site is delivering many messages, however, from the perspective of professional website design, it might benefit from a more streamlined approach to its organization of content.
There are many great aspects of each of these sites and the common theme is to show images of health, which is likely a motivating factor to reinforce messages of life and survival. It is encouraging that there is such a variety of easy-to-find websites that promote breast cancer education, ways to donate and services that are available to women fighting this disease. It is our hope, like so many others, that all of this will lead towards finding a cure. Our hearts are with those women who face this reality and we wish to congratulate these sites that connect those in need with the best solutions.
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