Too many information marketers create an information product and then deliver it in only one form.
For example, let's say you hold a teleseminar about your new information product.
You have done well, because you don't get rich creating information, you get rich explaining information.
But why stop there, as so many people do? Why not take that same content and reorganize and redefine it into other consumable forms? eBooks and eBook Series Now one of the most powerful ways to repurpose and deliver your content is in an ebook.
An ebook is an easily consumable product with a typically easy to access price point.
Here's how you do it - Record, transcribe and edit the transcription from the call.
Then there are at least two ways you can sell it - as a stand alone product or as part of an ebook series.
You now have one of the most popular types of products on the internet.
A stand alone ebook You can take one teleseminar interview and transform it into one stand alone ebook.
Make sure you provide good quality, useable information for the reader.
An ebook can be the hub of your information business and position you as an expert in your niche.
But why stop there? An ebook series Instead of simply a stand alone product, you brand new ebook can be volume one or part one of an ongoing series.
When you have divided your content into naturally occurring sections or modules, you can create an ebook for each module and create an ebook series.