No two businesses have exactly same software needs or requirements.
The business needs of one company would always be different from another even if they are in the same industry.
There are several factors that determine what software a business needs and a few of them are

• Type of business
• Service or product offered and its complexity
• Size of the business
• Number of staff
• Audience to which it caters
• Location of the business

Depending upon all these, a business would need software tailor made to deliver efficiently and on time.
This is where custom software development becomes relevant.
Customizing the development of software to meet one's particular requirements is becoming more and more common nowadays.
In the case of a huge business conglomerate, it would probably have its own team to develop software that would meet all its needs exactly the way it wants.
However, in the case of a small or medium sized business, this is not the case.
They usually depend on outsourcing or other software development companies to come up with solutions for their needs.
And not without reasons too.
Taking a cursory glance at the growth in number and popularity of companies that offer custom software development, you'll find some interesting facts that made them so popular.
What the reasons for the popularity of companies that does the development and design of these bespoke software for different companies? Let's take a look at them.

• Efficiency and high performance

Often when you go for a ready-made software common for all users, you would find that they help you do half your job and for the remaining half you are forced to go for another one.
It could happen the other way too.
Your needs might be basic and you might not need a complicated software, still you are forced to purchase it as there is no other more simple option.
Customized software, on the other hand, is made exclusively for you and therefore all your needs, despite their level of complexity, are met with at a single go.
This in turn lets you perform and deliver with quality and on time.

• Cost effectiveness

Custom software development helps you save cost as it is made to meet all your needs, nothing more and nothing less.
This way you save the money you would otherwise be spending on other expensive software that would do half of what you need.
And you don't have to spend for what you don't need.
Also, if a software can cater to your exact needs you can reduce the manpower required and thus save more that way.

• Timely upgrades and improvisation

When you entrust another company with the software development for your business the main advantage you get is the transparency during the development of the software and its timely deliverance.
You get to talk to the developers as to what exactly you need and how it should be.
If there are any alterations or bugs you get them cleaned up without wasting time.
Also, when your requirements go up you could easily ask for an upgrade.
Today you'll find many companies offering custom software development in different parts of the world.
Location is not at all a constraint now with off shore outsourcing.
Through a professional development company you could develop the software you need quite easily and get the huge burden off your shoulders.
You can concentrate on your other important tasks and thus make your business more efficient, productive and beneficial.