If you've come across this article, it's likely that you've been trying to promote an online business or some kind of an affiliate program.
You might have figured out how to have some traffic come in to your site, but there's a chance that you might not have been able to get as many sales as you wanted.
You might have realized that this Internet Marketing lark might not be as easy as it seems.
Well you can rest assured that you are not alone and that there are plenty of other people around who have difficulty getting sales and sign-ups.
This problem usually occurs because they don't know you and are reluctant to trust you.
But you need to keep in mind that having a certain level of trust in this case is going to be very important.
For instance: A person could visit your site, read your offer and even think that it sounds interesting, but may need some time in deciding whether to actually commit to it in the near future.
While they are off taking some time to think over it, they might simply forget about it and never come back.
This would result in the time and money that you put in, getting them to visit your site, going to waste.
Even if they did come back for another look, it might take several visits before the 'trust' starts to build.
At times, it might require at least seven different product exposures before someone finally becomes your customer.
Here is where an 'Autoresponder System' comes into play.
It basically works by firstly offering something valuable in return for the email address that is provided by person who visits your website.
The offer may consist of something like a free eBook, software, newsletter, or just about any digital product easily delivered.
Once the visitor has filled out a form that requests their information, they receive the free product via email and also start receiving pre-written emails from the autoresponder.
These emails will serve many purposes such as providing information about you and your business, whilst also introducing them to new products and services offered by you or your affiliate partners.
It may take some time, but eventually the users visiting your website and receiving the emails from your autoresponder will begin to trust you, as long as you constantly give good advice.
This will then make it much easier for you to recommend other products, perhaps much higher priced products, to them in future.
One of the best advantages of using an autoresponder service is that once you have set up your email series, you can conveniently forget about it.
Even if you have set up your autoresponder to send one email per day for the next 5 years, it will continue to do so without any further effort being required from your side.
Lastly, another highly significant advantage to building a list is that you have access to those people forever, even if your main business is promoting other people's products.
Your list is always going to stay with you, so even if the product owner packs up and moves on, you can simply find other products to recommend to your list.
Or even develop your own products.
To that end, make sure you collect the names and emails of anyone visiting your site BEFORE you send them to your affiliate partner's site.
Otherwise it will be your affiliate partner who builds his list and not you!