Graphic Designs is an important and necessary tool of making effective and attractive print and electronic advertising. It is an art, and has been practiced many years. It is very essential in printing industries, and is useful in marketing and visual communication. It involves amalgamating the text and art, to get an arranged format of text and images. Good designing can help in making an attractive and effective print advertisement. It is done by arranging, placing and managing the written content and the images into one copy, and then getting it designed for marketing and advertising purposes. It adds visual appeal to the advertising object, and makes it more impressive. Any advertisement is incomplete without a graphic or an image. People don't like reading only, and want to see something good, something pleasure to the eyes. A design, therefore, is essential for making the advertisement enticing and appealing. People tend to see the picture first and then the written text. Many times, they see only the image or the picture, and not even bother to read what is written along with it. Therefore, in such cases, an image has to be very expressive and should be complementing the advertisement, or the purpose for which it is being printed.

Graphic designing takes care of that, and can bring out an impressive and effective advertisement. It is a creative process, and involves very careful working with the art. Different types of visual elements are combined to get a single design. It needs balancing of these elements, while making a creative artwork. It is essential that the designs are made carefully so as to convey the right message to the target audience. The motive is to make not only a good and presentable design, but also a stunning one to make it stand apart from the competitors. Since costs are incurred on these, and once printed, no changes can be made, therefore care should be taken that the best graphics are made and given for printing.

There are various uses of graphic designing, like in making logos, web sites, in magazines, books, newspapers, as well as for advertisement purposes. Graphic design services are also useful in art purposes, where these are used for making visual art objects, as well as in electronic media. There are various techniques also, which are used for the purpose. These are typography, visual arts, page layouts etc. All these are used for one or the other functions, to make an effective graphic design.