Targeting the right keyword in you article is important to get additional exposures to your article.
You can use keyword research tool to locate the sweet spot for keywords that you want to rank in search engines.
Once you get the primary keyword, you can now start writing your article.
It is recommended that you also have the secondary keywords (2-3 keywords) and its variations and synonyms.
Search engines are able to detect those nowadays.
Using the same keyword repeatedly and too often will not make the article flow naturally.
By using the variations and synonyms, you can write without repeating too much.
Here are a few places you want to put your primary keyword in the article: 1.
Title While title should be compelling, it is possible if you also insert the primary keyword.
If you can make the title spells out naturally with the keyword, don't force it.
Readability first.
Optimization comes later.
One trick is to add the keyword first before the title, just like what I've done with this article.
2.
Body content Primary keyword in body content is not as important as it was.
Keyword density, the ratio between keywords in the entire content is now less significant because it poses the risk of keyword stuffing -- intentionally add keywords to content, often making it flow badly for human consumption.
The best practice now is to put the primary keyword in the first paragraph.
Sprinkle the secondary keywords and the synonyms over the rest of the content.
3.
Anchor text If the article directories allow anchor text, make certain text a clickable link, you should also consider making the primary keyword as the link.
This is not necessary though.
Keywords are important for article writing because they could help your articles rank well in search results.
However, the best way to approach it is to keep the keyword in mind while writing and just let the article flows naturally.
With the keyword in mind, it will naturally get into the article.
Search engines are now capable of detecting the keyword and rank the article accordingly.
You can use keyword research tool to locate the sweet spot for keywords that you want to rank in search engines.
Once you get the primary keyword, you can now start writing your article.
It is recommended that you also have the secondary keywords (2-3 keywords) and its variations and synonyms.
Search engines are able to detect those nowadays.
Using the same keyword repeatedly and too often will not make the article flow naturally.
By using the variations and synonyms, you can write without repeating too much.
Here are a few places you want to put your primary keyword in the article: 1.
Title While title should be compelling, it is possible if you also insert the primary keyword.
If you can make the title spells out naturally with the keyword, don't force it.
Readability first.
Optimization comes later.
One trick is to add the keyword first before the title, just like what I've done with this article.
2.
Body content Primary keyword in body content is not as important as it was.
Keyword density, the ratio between keywords in the entire content is now less significant because it poses the risk of keyword stuffing -- intentionally add keywords to content, often making it flow badly for human consumption.
The best practice now is to put the primary keyword in the first paragraph.
Sprinkle the secondary keywords and the synonyms over the rest of the content.
3.
Anchor text If the article directories allow anchor text, make certain text a clickable link, you should also consider making the primary keyword as the link.
This is not necessary though.
Keywords are important for article writing because they could help your articles rank well in search results.
However, the best way to approach it is to keep the keyword in mind while writing and just let the article flows naturally.
With the keyword in mind, it will naturally get into the article.
Search engines are now capable of detecting the keyword and rank the article accordingly.
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