Article marketing is a popular form of advertising today.
With the influx of technology and the plethora of information available on the Internet, it is no wonder that advertising executives are turning to the World Wide Web to share information about their company.
However, article marketing has been around since the dawn of print.
In this article, we'll examine article marketing in both its traditional and Internet forms.
First, traditional article marketing is a process that has been in play for decades.
In fact, over 70% of the content found in newspapers came from businesses trying to find some publicity.
Businesses often write articles pertaining to their company, which readers find interesting and useful.
The company hopes that the reader will view the business as being a leader in the industry and endorsed by the newspaper.
Furthermore, the newspaper supplies a resource box for the company.
This resource box contains useful contact information and references about the company.
Thus, the reader remembers the company, and most likely, the reader will contact the company should they require their services.
An example of traditional marketing would be if a pet store wrote an article about picking out the perfect family pet.
By submitting this article to the newspaper, they hope that readers will see the company as the authority on the topic of picking a pet.
They will increase their credibility in the eyes of the public.
So, when a reader needs to pick a pet, they'll remember the article and the contact information in the resource box at the end of the article, and the reader will call the pet store that supplied the article.
Thus, article marketing, in this case, helped the pet store gain a new client.
The newspaper also benefited in this scenario because they provided the public with useful information.
Internet marketing utilizes the same principles as traditional marketing.
Businesses write articles about their industry and submit the articles to online article directories.
These directories give the business a resource box and a link back to the company's website.
Anyone visiting the directory can view the article or even reprint the article, as long as they carry the link over to whatever website will hold the reproduced article.
This process allows the article author to receive greater traffic flow to their website, along with credibility and greater visibility.
Since their name and article will pop up more often on a variety of websites, the author will be seen as an expert on the matter, and the link to their business will be all over the World Wide Web.
Article marketing has gained popularity across the Internet.
Although marketing is trendy in the world of online advertising, the concept has been around in print form for decades.
Whether businesses utilize traditional article marketing or Internet article marketing, the results are the same.
Companies enjoy increased visibility, increased traffic flow to their websites, and greater credibility in their field.
Furthermore, they will gain a larger client base.
In the end, article marketing is a smart move for any business to consider.
With the influx of technology and the plethora of information available on the Internet, it is no wonder that advertising executives are turning to the World Wide Web to share information about their company.
However, article marketing has been around since the dawn of print.
In this article, we'll examine article marketing in both its traditional and Internet forms.
First, traditional article marketing is a process that has been in play for decades.
In fact, over 70% of the content found in newspapers came from businesses trying to find some publicity.
Businesses often write articles pertaining to their company, which readers find interesting and useful.
The company hopes that the reader will view the business as being a leader in the industry and endorsed by the newspaper.
Furthermore, the newspaper supplies a resource box for the company.
This resource box contains useful contact information and references about the company.
Thus, the reader remembers the company, and most likely, the reader will contact the company should they require their services.
An example of traditional marketing would be if a pet store wrote an article about picking out the perfect family pet.
By submitting this article to the newspaper, they hope that readers will see the company as the authority on the topic of picking a pet.
They will increase their credibility in the eyes of the public.
So, when a reader needs to pick a pet, they'll remember the article and the contact information in the resource box at the end of the article, and the reader will call the pet store that supplied the article.
Thus, article marketing, in this case, helped the pet store gain a new client.
The newspaper also benefited in this scenario because they provided the public with useful information.
Internet marketing utilizes the same principles as traditional marketing.
Businesses write articles about their industry and submit the articles to online article directories.
These directories give the business a resource box and a link back to the company's website.
Anyone visiting the directory can view the article or even reprint the article, as long as they carry the link over to whatever website will hold the reproduced article.
This process allows the article author to receive greater traffic flow to their website, along with credibility and greater visibility.
Since their name and article will pop up more often on a variety of websites, the author will be seen as an expert on the matter, and the link to their business will be all over the World Wide Web.
Article marketing has gained popularity across the Internet.
Although marketing is trendy in the world of online advertising, the concept has been around in print form for decades.
Whether businesses utilize traditional article marketing or Internet article marketing, the results are the same.
Companies enjoy increased visibility, increased traffic flow to their websites, and greater credibility in their field.
Furthermore, they will gain a larger client base.
In the end, article marketing is a smart move for any business to consider.
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