Almost daily now we see the request for web work posted from someone who bought a "template builder" website program and finally understands that they can not build the website they want using this batch of mismatched, cut and paste, generic files that might allow them to create something that appears to be a website but invariably lacks cohesion, navigation and direction and severely limits creativity.

A good professional web designer will build you a custom website, unique and original in design, which includes proper navigation, onsite optimization, a coherent marketing message and multiple options for expansion into whatever direction your business takes you, without constraining web possibilities at all. Custom web design, in fact, if you shop around a bit, you may find, answers more questions than it creates. A true custom web designer will be happy to assist and advise you as to future expansion and willing to help you prioritize these types of decisions as it is in his best interest in building repeat business.

In the end, custom web design is not that much more expensive, again assuming you shop around a bit. Why begin the exciting journey toward internet marketing success looking backwards from the rumble seat of a horse and buggy template site, when the gasoline and electric powered hybrid hovercraft called custom web design is about the same price but you can find fuel anywhere along the way instead of always having to return to the barn every night for hay.

So do yourself a huge favor. Go for the custom web design from the beginning. You will be so glad you did rather than finding yourself stumbling along wishing you had. Custom web design makes your site able to grow in any direction. Custom web design is dynamic in a way that opens marketing and optimization possibilities, e-commerce options and facilitates creating happy clients who become repeat visitors and shoppers on your website. So, in the end, custom web design is the only way to go.