Traffic generation on your website is an essential thing for the survival of your business in the online world.
The more frequently your website is visited, the more chances of you getting sales and god results.
Keyword usage is one of the best techniques to generate traffic.
Always keep a track of the most sought after keywords, words which people are more likely to use or type in while searching for something they need.
Use keywords which give you more quality traffic, always give a month to test the usage of keywords, then retain the ones which give good results and leave the ones which did not yield anything.
The quality of traffic coming towards you should be important, keep in mind the rate of returns of your keywords, and the conversion rate if each keyword into a prospective customer The layout of your website is another important aspect of attracting visitors to your website.
Keep the layouts clean and attractive, with emphasizing on what you offer, rather then cluttering too many designs and colors on your website.
A first look at your website should spell business, your website should give a serious look which would make the visitor explore further.
To be ahead of the competition, it is mandatory to know how to reach up to your prospective customers, and how to attract them towards your website.
Therefore, in order to keep up with the competition, one should keep monitoring and tracking what gives you the best results.