Being new in the photography industry well overwhelmed the neophytes one. The industry indeed is teeming with seasoned and pro photographers. Any wedding photographer, friend or not is considered a competitor. All of them, including you, are selling your services and vying customer's approval. With so many skilled photographers, the challenge will be getting the clients and getting them to pay you decently for your service. The stiff competition among wedding photographers often happens online.
How will a photographer set himself apart from the hordes of wedding photographers online?
The advent of information technology makes information gathering and some of our daily task like shopping and banking a breeze. Businesses may it be offering products and services is missing a huge market and potential customers if they are not searchable in Google.
Among online marketing tactics wedding photographers must not miss is the page title. This will identify your wedding photography business from the rest. This is the reason why appropriately naming your website is of paramount importance. For example your business is named Andrea Corr Photography and you are based in Miami, Florida the proper page title would be:
Miami wedding photographer, Andrea Corr, or
Miami wedding photographer, Miami wedding photography, Andrea Corr Photography
Why is that so? Adding your location actually aids search bots to identify and categorize your website in SERP (Search Engine Result Pages). Most searchers include the location of the product or service they are looking for. If you only name your website after your business name, you're not going to get the traffic you're looking for. Don't forget to add the meta tag elements of "keywords" and "description" to your homepage and interior pages that is if you have an HTML site. Pay attention to the details of your homepage. Remember that content is king; make your homepage a summary of your website's content. You can also do some great internal linking to other pages of your site or other sites you operate to achieve a better search engine ranking.
Online portfolio of your previous work is a good way to showcase wedding photographers talent to attract potential customers, be wary also with the pictures that you are uploading as too much files or videos will take time to load, and this is quite frustrating and irritating for me as a website visitor. Photographer should only choose those selected pictures or video that truly reflects his talents and passion about photography.
How will a photographer set himself apart from the hordes of wedding photographers online?
The advent of information technology makes information gathering and some of our daily task like shopping and banking a breeze. Businesses may it be offering products and services is missing a huge market and potential customers if they are not searchable in Google.
Among online marketing tactics wedding photographers must not miss is the page title. This will identify your wedding photography business from the rest. This is the reason why appropriately naming your website is of paramount importance. For example your business is named Andrea Corr Photography and you are based in Miami, Florida the proper page title would be:
Miami wedding photographer, Andrea Corr, or
Miami wedding photographer, Miami wedding photography, Andrea Corr Photography
Why is that so? Adding your location actually aids search bots to identify and categorize your website in SERP (Search Engine Result Pages). Most searchers include the location of the product or service they are looking for. If you only name your website after your business name, you're not going to get the traffic you're looking for. Don't forget to add the meta tag elements of "keywords" and "description" to your homepage and interior pages that is if you have an HTML site. Pay attention to the details of your homepage. Remember that content is king; make your homepage a summary of your website's content. You can also do some great internal linking to other pages of your site or other sites you operate to achieve a better search engine ranking.
Online portfolio of your previous work is a good way to showcase wedding photographers talent to attract potential customers, be wary also with the pictures that you are uploading as too much files or videos will take time to load, and this is quite frustrating and irritating for me as a website visitor. Photographer should only choose those selected pictures or video that truly reflects his talents and passion about photography.
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