Running a successful AdWords campaign can be a much more difficult undertaking than many advertisers would have you believe. It is not merely a matter of looking at a word and creating a three line ad using it (how many of us have seen those ads and thought that you could make hundreds a day by writing three lines of text?). It is a matter of carefully comparing costs and expenses, bids and sales, and constantly supervising the advertisements in circulation to make changes as soon as possible.
One main key to a successful Adwords campaign is the positioning on the search results page of the ad. If a keyword term is popular there can be hundreds of pages of search results, and that means stiff competition for that key position.
The best way to be profitable is to attract a large group of potential purchasers. The way to do that is to do what you need to do to get your advertisement in a visible and prominent location.
Web surfers have an extremely short attention span, meaning they will only look through the first 5 or maybe 10 pages of search results/ads. This means the most desirable place for an ad is on the first 5 pages.
Because nearly every keyword has at least two ads listed on them the one that is first on the list is going to be the one whose author will pay the greatest amount for a click. (Any keyword that doesn't have more than one ad is probably so way-out-there that it is not worth bidding on as the chances of getting a click is remote. Who would think of using it?)
The process of bidding on a keyword is a tricky one. It is essential that the advertiser take into consideration not only the amount of money which their competitors are building but the amount of money they have at their disposal to spend.
In a pay-per-click ad campaign, especially one that uses a broad keyword and shows up in the #1 spot in the 'sponsored links' is going to bring in quite a few false leads mixed in with the good sale producing leads.
It has to be worth it.
If an ad can only be clicked one hundred times before the advertising budget is reached there are probably only going to be ten sales made. Unless those ten sales justify the amount of money spent on the campaign (as in the case of real estate) it is probably not going to be sufficient.
Careful tracking of the number of successful leads brought in by an ad is important as well.
If an ad is attracting a good amount of traffic but it is not profitable traffic (meaning no sales are made off of it) then the ad should be taken out of the campaign and changes made to either the format of the ad or the keyword list.or maybe both.
In any case, micromanaging is what you want to be doing to make your campaign a profitable venture.
One main key to a successful Adwords campaign is the positioning on the search results page of the ad. If a keyword term is popular there can be hundreds of pages of search results, and that means stiff competition for that key position.
The best way to be profitable is to attract a large group of potential purchasers. The way to do that is to do what you need to do to get your advertisement in a visible and prominent location.
Web surfers have an extremely short attention span, meaning they will only look through the first 5 or maybe 10 pages of search results/ads. This means the most desirable place for an ad is on the first 5 pages.
Because nearly every keyword has at least two ads listed on them the one that is first on the list is going to be the one whose author will pay the greatest amount for a click. (Any keyword that doesn't have more than one ad is probably so way-out-there that it is not worth bidding on as the chances of getting a click is remote. Who would think of using it?)
The process of bidding on a keyword is a tricky one. It is essential that the advertiser take into consideration not only the amount of money which their competitors are building but the amount of money they have at their disposal to spend.
In a pay-per-click ad campaign, especially one that uses a broad keyword and shows up in the #1 spot in the 'sponsored links' is going to bring in quite a few false leads mixed in with the good sale producing leads.
It has to be worth it.
If an ad can only be clicked one hundred times before the advertising budget is reached there are probably only going to be ten sales made. Unless those ten sales justify the amount of money spent on the campaign (as in the case of real estate) it is probably not going to be sufficient.
Careful tracking of the number of successful leads brought in by an ad is important as well.
If an ad is attracting a good amount of traffic but it is not profitable traffic (meaning no sales are made off of it) then the ad should be taken out of the campaign and changes made to either the format of the ad or the keyword list.or maybe both.
In any case, micromanaging is what you want to be doing to make your campaign a profitable venture.
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