Add this insult to the already astronomical price applied to having a new website designed and you can be thousands of dollars in the whole before your website reaches the one year mark.

WordPress offers a simpler, more affordable solution to small business websites.

The Benefits of a WordPress Website to Small Businesses

WordPress is a 100% FREE blogging / content management platform. That's right, many of you may be surprised to read that it is completely free. Because WordPress is free, it has hundreds of thousands (possibly millions) of users. Furthermore, there is an army of web developers all working and contributing to make it more secure and to keep it up to date. As if that all wasn't enough, there are thousands of free themes available to make your website look different from all of the others, and thousands more premium (usually costing under $100) themes available for purchase. Also due to the large number of users there are thousands of free and premium WordPress plugins available which can extend the functionality of WordPress beyond that of just a normal website. And, believe it or not, I haven't gotten to the best part yet. WordPress has an admin section with a graphic user interface (GUI) which makes it possible for the web layperson to make updates and additions to their own website. I have numerous clients myself that are using the WordPress platform that login to their own websites and make updates and alterations without having to call me for support or spend a dime.

How Expensive are WordPress Websites

As mentioned previously, WordPress itself is free. To fully capitalize on each requires an understanding of how strategies work; the pros and cons of each; how to effectively implement; and how to track results.

It can be advantageous to talk with an online marketing consultant or outsource projects to advertising agencies experienced in Internet marketing practices. It can also be advantageous to work with locally-based agencies that understand the diverse culture and unique needs of the Bellingham market.

Well, they both have their own strengths and weaknesses; however there are actual advantages to each in certain circumstances. Let's examine Pay-Per-Click for now:

PPC Advantages

PPC is somewhat unique in its ability to drive targeted traffic directly to a website (or a specific web page) that ranks low for targeted keyword phrases (KWP). All you need is a landing page, a budget, and at least some marketing sense.

The three biggest advantages:

1. Immediate Results

Control over what keywords you rank for Geotargeting... the ability to control with reasonable precision where your search results are seen.
Companies are able to see immediate results from money that is put towards their marketing efforts. Specific PPC campaign scenarios that can substantially benefit include:

• A website with a new domain name is launched (no history with the search engines).

The lack of appropriate content on a contact and/or conversion page to rank suitable organically (perhaps a disproportionate amount of images, of just not much content for the search engines to index). Seasonal, event related, or time sensitive marketing campaigns that can't wait for the search engines to index. Website architecture that prevents search engines from indexing a site.
When NOT to use PPC...

In a nutshell...