Do you feel like your business is blending in with your competitors, lacking 'that something' to make you stand out in what seems a sea of tradesmen in your area doing what you do? The best, easiest and cheapest way to make your trade business stand out is to give it your personality.
Adding your personality, your great knowledge and experience of your trade into your business will make you stand out in the eyes of potential customers.
I urge you to take advantage of the fact that the majority of your competitors are not doing this in their trade businesses.
They are BORING, they are DULL because they BLEND IN and all this leads to them being FORGOTTEN.
Do you want that for your business? That may seem a pretty bold statement but it's the truth.
You know what I mean, check out all those cold websites that don't catch your eye and that all have the same text and layout, the leaflets you get through the door with the same old 10% off line that that you throw in the bin without a second glance.
They are yawn inducing and lack any excitement.
There might be two hundred other guys and businesses in your town offering the same services that you do but if your business has your personality stamped on your branding and in your marketing you will shine.
It's an old line, but people buy people.
I'm asking you to be a bit bold and daring by trying something new to stand out so you aren't blending in, you'll benefit massively from it! Here are 4 fantastic ways to add your personality to your trade business: 1.
Use real photos.
These might be of you working, you and your team together.
These have much better impact than stock images and help your face become familiar.
2.
Add a video on your website.
You can welcome people to your website and introduce yourself and your company.
You can tell them about a new service you are now offering.
It doesn't have to be long and is easily done on your mobile, webcam or video recorder.
3.
Add your story.
Giving the background of your business and how it started really resonates with customers.
Did you start as a young apprentice and took a leap into creating your own business? Are you a family run business? A husband and wife team? Have you come against the odds? Your real story makes it easier to get to know you, like you and trust.
This is great for building customer relationships.
4.
Add your authentic and natural tone.
In your website/blog and social media text add your tone to text.
Use the same tone that you use when talking to people by using words that are familiar and that come naturally to you.
If you don't use complex words when chatting then don't use them in your text.
The more 'real' you come across the better.
Adding your personality, your great knowledge and experience of your trade into your business will make you stand out in the eyes of potential customers.
I urge you to take advantage of the fact that the majority of your competitors are not doing this in their trade businesses.
They are BORING, they are DULL because they BLEND IN and all this leads to them being FORGOTTEN.
Do you want that for your business? That may seem a pretty bold statement but it's the truth.
You know what I mean, check out all those cold websites that don't catch your eye and that all have the same text and layout, the leaflets you get through the door with the same old 10% off line that that you throw in the bin without a second glance.
They are yawn inducing and lack any excitement.
There might be two hundred other guys and businesses in your town offering the same services that you do but if your business has your personality stamped on your branding and in your marketing you will shine.
It's an old line, but people buy people.
I'm asking you to be a bit bold and daring by trying something new to stand out so you aren't blending in, you'll benefit massively from it! Here are 4 fantastic ways to add your personality to your trade business: 1.
Use real photos.
These might be of you working, you and your team together.
These have much better impact than stock images and help your face become familiar.
2.
Add a video on your website.
You can welcome people to your website and introduce yourself and your company.
You can tell them about a new service you are now offering.
It doesn't have to be long and is easily done on your mobile, webcam or video recorder.
3.
Add your story.
Giving the background of your business and how it started really resonates with customers.
Did you start as a young apprentice and took a leap into creating your own business? Are you a family run business? A husband and wife team? Have you come against the odds? Your real story makes it easier to get to know you, like you and trust.
This is great for building customer relationships.
4.
Add your authentic and natural tone.
In your website/blog and social media text add your tone to text.
Use the same tone that you use when talking to people by using words that are familiar and that come naturally to you.
If you don't use complex words when chatting then don't use them in your text.
The more 'real' you come across the better.
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