High value cosmetics is small, convenient ordering and low risk perception characteristics, is suitable for comprehensive web portal dedicated shopping mall and website sales. Data show that Taobao transaction volume in 2007 is the first clothing and shoes, the total amount of 5.73 billion yuan, accounting for 13.7% of all transactions, cosmetics and books with the second. For this reason, many foreign big marketing e-business models increasingly regarded as the top priority the development of corporate strategy, P & G said: the exponential growth of the Internet, it is the consumer to seek information and entertainment areas, where customers, our company to which we must place. To use local cosmetics
good e-business models, we must first understand the current public foreign brands the strategic use of e-business models, side indeed Zhiyizhibi, the strategic layout of the desired effects. Compared with public foreign brands, whether from the enterprise strength, strategic planning, or from the promotion, new product packaging market, local cosmetic brands there is a big gap. But as long as the flexible use of strategies and tactics, make full use of low-cost e-commerce, multi-channel precision marketing, the same can achieve extraordinary performance.
Product publicity, P & G called "the world's largest advertisers," the Internet is now a large scale, the effectiveness of Zoran. This year, the competing forces in the new blog on the release of "P & G China has entered the online video advertising marketing," "P & G joined the P2P network of video evidence and analysis of advertising" and Procter & Gamble (P & G) articles online video advertising market, indicating that P & G will to focus on online video network marketing.
L'Oreal director of customer marketing in Asia, said L'Oreal will MartinS.J.Husar network marketing is divided into three parts, one is the company's Web site and e-commerce services, the establishment and promotion of, and the second is to do SEO ( search engine optimization), and the purchase of keyword advertising, network delivery, etc. The third is the traditional media, public relations network of media behavior.
Trial network, according to data released, DHC, OLAY, Avon, Nivea and other international brands ITRY.CN has signed a contract to carry out large-scale network of free delivery of cosmetic activities. The rise of the network test market reflects the emerging Internet marketing model and application of mutual penetration of traditional, alternative integration trends. Virtual and physical, complementary online and offline promotion, to release a powerful mixture of strength. DHC is a Japanese online advertising
Union into the most long-standing and best, through online advertising alliance to its brand and products without adding direct sales continued to strengthen in-depth the concept of target consumer in mind, in the clothing industry, VANCL is fully Union use of this important means of advertising, just six months time to be the biggest company in the position.
Through the analysis of target customers and target customers on a regular basis to convey information via e-mail form, such as promotions, new recommended new, interactive activities to enhance the viscosity of the brand with customers, build the brand loyalty. Mary Kay and other international brands now are very focused marketing to the members to EMAIL.
Avon only 07 will be only 2.7 billion in Taobao in the bag, the Japanese brand DHC specializing in B2C e-commerce, significant increase in sales year after year; there is only P & G opened a Braun online store in just two months to sell more than 2,000 electric shaver.
Network marketing there are many, many ways, such as: topic marketing, blog marketing, database marketing, etc., but his is the best fit. The use of e-business models in terms of the cosmetics industry is a rapidly growing company make a "highway" than the traditional channels, has incomparable advantages: lower advertising costs, cost of sales, target customers of accurate positioning, one to one personalized marketing, development, rich and full of information and so on.
The use of e-commerce strategy, business opportunities will enable enterprises to have a space for development, which is seeking corporate survival, development and the only way. Can be predicted that in the near future, the cosmetics industry in most of the enterprises must go through the traditional channels of marketing model to the e-marketing model changes.
good e-business models, we must first understand the current public foreign brands the strategic use of e-business models, side indeed Zhiyizhibi, the strategic layout of the desired effects. Compared with public foreign brands, whether from the enterprise strength, strategic planning, or from the promotion, new product packaging market, local cosmetic brands there is a big gap. But as long as the flexible use of strategies and tactics, make full use of low-cost e-commerce, multi-channel precision marketing, the same can achieve extraordinary performance.
Product publicity, P & G called "the world's largest advertisers," the Internet is now a large scale, the effectiveness of Zoran. This year, the competing forces in the new blog on the release of "P & G China has entered the online video advertising marketing," "P & G joined the P2P network of video evidence and analysis of advertising" and Procter & Gamble (P & G) articles online video advertising market, indicating that P & G will to focus on online video network marketing.
L'Oreal director of customer marketing in Asia, said L'Oreal will MartinS.J.Husar network marketing is divided into three parts, one is the company's Web site and e-commerce services, the establishment and promotion of, and the second is to do SEO ( search engine optimization), and the purchase of keyword advertising, network delivery, etc. The third is the traditional media, public relations network of media behavior.
Trial network, according to data released, DHC, OLAY, Avon, Nivea and other international brands ITRY.CN has signed a contract to carry out large-scale network of free delivery of cosmetic activities. The rise of the network test market reflects the emerging Internet marketing model and application of mutual penetration of traditional, alternative integration trends. Virtual and physical, complementary online and offline promotion, to release a powerful mixture of strength. DHC is a Japanese online advertising
Union into the most long-standing and best, through online advertising alliance to its brand and products without adding direct sales continued to strengthen in-depth the concept of target consumer in mind, in the clothing industry, VANCL is fully Union use of this important means of advertising, just six months time to be the biggest company in the position.
Through the analysis of target customers and target customers on a regular basis to convey information via e-mail form, such as promotions, new recommended new, interactive activities to enhance the viscosity of the brand with customers, build the brand loyalty. Mary Kay and other international brands now are very focused marketing to the members to EMAIL.
Avon only 07 will be only 2.7 billion in Taobao in the bag, the Japanese brand DHC specializing in B2C e-commerce, significant increase in sales year after year; there is only P & G opened a Braun online store in just two months to sell more than 2,000 electric shaver.
Network marketing there are many, many ways, such as: topic marketing, blog marketing, database marketing, etc., but his is the best fit. The use of e-business models in terms of the cosmetics industry is a rapidly growing company make a "highway" than the traditional channels, has incomparable advantages: lower advertising costs, cost of sales, target customers of accurate positioning, one to one personalized marketing, development, rich and full of information and so on.
The use of e-commerce strategy, business opportunities will enable enterprises to have a space for development, which is seeking corporate survival, development and the only way. Can be predicted that in the near future, the cosmetics industry in most of the enterprises must go through the traditional channels of marketing model to the e-marketing model changes.
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