If you do not have a blog yet do not worry because you probably will soon enough. Blogs are everywhere on the Internet today and in many cases or even replacing websites as a way to present an online presence. Let's take a closer look at whether logs should replace websites as a sales tool, or just be there to enhance them.
One of the biggest problems a website has always presented to the average person is how to get it online. Most people do not possess the technical ability to build a website of their own.
In many cases this is extremely intimidating enough to get them to give up before they even get started. For those who understand the importance of having a website they look to a website designer to build one for them.
Depending on the goal of your website, this can be expensive and may eliminate even more people. Thankfully, blogs are easy to setup and are even free with websites such as Blogger.com.
Depending on the type of product that you have a blog might even be adequate enough to eliminate having a website altogether. Today a really good blog can even be more impressive than a website because you can make it interactive and add things to it such as graphics, audio and video.
If you're in the business of affiliate marketing blogs may not be all that you're looking for, however. Most successful affiliate marketers will use a blog to keep their website up to date with fresh content. However, they will have a website as their primary sales page.
Many of them will also create landing pages where they drive their visitors to and get contact information by giving away a free report or e-book. However, you can also put a sign-up form for things like this on your blog and do the same thing.
One idea that you can use to determine whether you should have a website or just use a blog is compare what you wanted do to what your competition is doing. You can look at your top competitors in any niche and see what they're doing to be successful.
Chances are, you will find that they have a website and a blog both. Depending on the age of the site itself this could be because blogs have not really been popular for more than the past couple of years. There are Internet businesses now that have had websites for several years.
These are a few ideas on whether blogs should replace websites as a sales tool or not. Ultimately it will come down to a personal choice and you may find that using the two hand in hand is the best route to take.
One of the biggest problems a website has always presented to the average person is how to get it online. Most people do not possess the technical ability to build a website of their own.
In many cases this is extremely intimidating enough to get them to give up before they even get started. For those who understand the importance of having a website they look to a website designer to build one for them.
Depending on the goal of your website, this can be expensive and may eliminate even more people. Thankfully, blogs are easy to setup and are even free with websites such as Blogger.com.
Depending on the type of product that you have a blog might even be adequate enough to eliminate having a website altogether. Today a really good blog can even be more impressive than a website because you can make it interactive and add things to it such as graphics, audio and video.
If you're in the business of affiliate marketing blogs may not be all that you're looking for, however. Most successful affiliate marketers will use a blog to keep their website up to date with fresh content. However, they will have a website as their primary sales page.
Many of them will also create landing pages where they drive their visitors to and get contact information by giving away a free report or e-book. However, you can also put a sign-up form for things like this on your blog and do the same thing.
One idea that you can use to determine whether you should have a website or just use a blog is compare what you wanted do to what your competition is doing. You can look at your top competitors in any niche and see what they're doing to be successful.
Chances are, you will find that they have a website and a blog both. Depending on the age of the site itself this could be because blogs have not really been popular for more than the past couple of years. There are Internet businesses now that have had websites for several years.
These are a few ideas on whether blogs should replace websites as a sales tool or not. Ultimately it will come down to a personal choice and you may find that using the two hand in hand is the best route to take.
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