Your home staging services should not be seen by yourself or your prospective clients as a commodity.
That's why the goal of your home staging website is to educate, inform and build interest around your staging services so someone is intrigued enough to call you for more information.
When I'm asked whether or not home stagers should be putting their prices on their websites, I advise against it for a few reasons.
The first reason being, you're giving away too much information up front.
When you leave out a key detail about your services (such as what they cost), you're giving people a reason to pick up the phone and call you to find out.
The phone is a much better vehicle for building a relationship with a prospect as it gives you the opportunity to really connect with someone after they've seen the home staging portfolio on your website.
If you know the right things to say when you sell your home staging services on the phone then by the time you hang up, a prospect is going to be committed to hiring you because they understand how your services are the solution to their problem.
Once they get that, what you charge is no longer a primary factor in the decision to hire you.
Another reason why posting your rates is a bad idea is that you're selling your service like it's a commodity.
By advertising your rates online, you're basically giving your visitors a good reason to shop around for the best price as if all home stagers offered the exact same service and result.
In all likelihood, when a homeowner sees your prices on your site, their next move will be to find other stagers to compare rates with.
If you're a professional home stager who values the quality of what you offer, you know that comparing one stager's rates to another could be like comparing apples and oranges.
Why encourage a prospective client to do that? Why give them a reason not to call or email you? If you had a store and you were selling brand name TVs at cheap prices of course you'd be putting those prices online.
You'd be using your low prices as a reason to do business with you.
Unless you want to be the Wal-Mart of home staging, don't even go there! No matter how competitive your rates are, there will always be someone cheaper.
And who wants a client who is only looking for cheap staging?
That's why the goal of your home staging website is to educate, inform and build interest around your staging services so someone is intrigued enough to call you for more information.
When I'm asked whether or not home stagers should be putting their prices on their websites, I advise against it for a few reasons.
The first reason being, you're giving away too much information up front.
When you leave out a key detail about your services (such as what they cost), you're giving people a reason to pick up the phone and call you to find out.
The phone is a much better vehicle for building a relationship with a prospect as it gives you the opportunity to really connect with someone after they've seen the home staging portfolio on your website.
If you know the right things to say when you sell your home staging services on the phone then by the time you hang up, a prospect is going to be committed to hiring you because they understand how your services are the solution to their problem.
Once they get that, what you charge is no longer a primary factor in the decision to hire you.
Another reason why posting your rates is a bad idea is that you're selling your service like it's a commodity.
By advertising your rates online, you're basically giving your visitors a good reason to shop around for the best price as if all home stagers offered the exact same service and result.
In all likelihood, when a homeowner sees your prices on your site, their next move will be to find other stagers to compare rates with.
If you're a professional home stager who values the quality of what you offer, you know that comparing one stager's rates to another could be like comparing apples and oranges.
Why encourage a prospective client to do that? Why give them a reason not to call or email you? If you had a store and you were selling brand name TVs at cheap prices of course you'd be putting those prices online.
You'd be using your low prices as a reason to do business with you.
Unless you want to be the Wal-Mart of home staging, don't even go there! No matter how competitive your rates are, there will always be someone cheaper.
And who wants a client who is only looking for cheap staging?
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