If you have decided that you would like to try your hand at becoming a costume jewelry vendor, you will need to consider a few things that will have a tremendous impact on the success of your business.
Finding a niche and branding are two things that are often overlooked by many first time business start ups.
When considering retail jewelry as a business, it is important to realize that there are different types that people buy.
This is good, because it gives you an opportunity to find a specific demand for which you can be the sole supplier within your demographic.
This will also help you develop a specific brand which will set you apart from any competitors.
A big mistake people often make when starting a business is that they feel that they need to be everything to every one.
As backwards as this seems, this waters down your appeal and may actually hurt you in the long run! Remember this: When you try to be all things to all people, you become nothing to everybody.
What makes you special as a business is what separates you from your competitors.
This means that you need to build limits for yourself and stick to them.
A good exercise for starting businesses is to write a positioning statement.
Taking the time to sit down and figure out what exactly is special about what you have to offer, and exactly who your target market is going to be will have a huge impact on the success of your business later on down the road.
This positioning statement will come in handy when it comes time to make tough business decisions.
Various niches within the costume jewelry market are: cheap jewelry, antique jewelry, collectible jewelry, signed costume jewelry, rhinestone jewelry, jewelry from particular era's such as the 1940's.
The list goes on and on.
You can go online and find good wholesale costume jewelry vendors for just about any of these markets.