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The Transformation of Gucci - From a Small Luggage Store to an Iconic Brand

Today, most women would know about a Gucci handbag.
Stylish and elegant, Gucci handbags can be quite expensive.
Statistically, Gucci is one of the top designer handbag houses in the world.
In the counterfeit market, it is the most copied logo in the market of counterfeit bags.
Yet, have you wondered how Gucci progressed to designer handbags? Humble beginnings It all started with Guccio Gucci, who was a craftsman's son.
He opened the House of Gucci, only it was a saddle shop then.
In Florence in 1906, his gift with leather soon spread through word of mouth.
Slowly, he diversified into selling other goods, like bags made of leather, in the 1920s.
These were bought by horsemen, nobles and commoners alike.
In fact, in 1921, Guccio Gucci started by opening a small luggage store in Florence, his native city.
In many ways, Guccio Gucci wanted to bring the classy sensibility held by the British people into Italy, a reason why he opened a small leather goods company.
As technology progressed and horseless carriages came into being, Gucci kept up by using leather luxury goods.
The first Gucci retail shop was opened in Rome, on the Via Condotti.
This happened in 1938 - truly a historic moment for fashion.
Iconic times The Gucci icon that is universally recognized and often copied, the leather bag with the bamboo handle, was truly a revolutionary item for the times.
It was seen as great experimentation in the field of fashion with material that had not before been used or even considered in the making of designer bags.
Apart from this classic, much of what Gucci developed was established in the early 1950's.
These were golden years of innovation.
Wild success Finally, in 1953, after his death, stores were opened in locations like Paris and London, and Gucci became a runaway hit all over the world.
Soon, celebrities like Audrey Hepburn were seen sporting Gucci bags at major events and even their personal lives.
Every woman in the world was admiring Gucci bags.
Troubled times As in any success story, turmoil raged after Guccio Gucci's death.
The business passed from the founding brother to Maurizio Gucci.
The company was then soon sold in the 1980's to an Arab business.
The present Tom Ford, in the 1990's, infused new life into the brand and today it stands at the forefront of international fashion.
With newer designs each season and amazing quality handbags, you can always expect to get something exquisite when you buy a Gucci handbag.
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