I'm not really into those major 'guru' launches and I rarely take part in them.
Yet I have launched 8 successful products in the last year or so.
Do you want to launch a product in 30 days? Then read this article.
Now, most of those big launches you see don't pull in the big money for the product owner.
They are giving away 75% of their profits to their affiliates, because their affiliate are driving traffic for them.
In theory, you can easily do a product launch by yourself without any JV's by using that 75% to drive traffic using pay per click marketing, banner advertising, or outsourcing articles and you'll have a perpetual traffic system in place.
Moreover, many of the product launches involve joint venture brokers and their fees are high because they are the ones bringing in the big boys to launch the products.
So that's another huge chunk of your profits taken out there.
I prefer to do a launch to my own and involve a few selected joint venture partners.
I also prefer to create traffic campaigns that last.
You see, most of the 'gurus' you see, they don't have any real traffic campaigns of their own.
Most of their traffic comes from each other! Put them in the pay per click or article marketing battle zone, and they are pretty much dead meat.
I'm not saying don't launch a product with joint venture partners, but don't depend on it fully.
Develop your own traffic funnels and use joint ventures as just one of your product launch tactics.