Sales lift depends a lot on efficient marketing campaign. Nearly half of all the marketers end up using some basic pre or post marketing analysis. This method basically compares average sales level during a particular time period just before the marketing process gets started. Centennial marketing group knows what the right procedure for a successful pre or post marketing analysis is.
Marketing professionals of even Fortune 500 companies have admitted that every time the pre or post analysis showed positive lift, they usually attribute the lift to marketing. Whenever there is a decline in sales, it is attributed to all sorts of non-marketing factors. It is not always the marketing aspect of a business that is responsible for decline in sale. But, yes, often it has a huge bearing on the volume of sales.
Pre or post measurement cannot be considered accurate for supporting major marketing decisions. Again, correct management and improvement is necessary for credibility of marketing. Centennial marketing CMG helps in improving the accuracy of pre analysis that can fit all your measurement methods.
Opportunities and limitations of pre and post analysis service:
Measurements to determine any lift in sales must help identifying €baseline€ sales. It can be the sales happened in the absence of marketing. This form of sales is then compared to the actual sales. The pre-post analysis can only assume that the average sales level before and after marketing continues during the marketing period. These are the baseline sales level. The average sales level of 500 units can be compared to the sale of 1 week in 550 units during the campaign. The lift is assumed to be of 50 units.
This methodology does not isolate the impact of marketing being measured. Sales levels are highly influenced by many other factors like, economic condition, competitive marketing, sales contacts within the firm, productive lifecycles and sometimes weather. Marketing can still lift the sale if pre-post analysis shows decline in sales.
There are other measurement methodologies that can isolate any impact of some marketing initiatives. There are market testing initiatives that establish control groups for determining baseline sales. Modeling uses detailed data points in analysis to stripe out any influence of external factors and to make the lift above baseline possible. Centennial marketing group makes it possible with its call center services to its clients.
Pre or post analysis definitely has a role in marketing measurements. Modeling needs specific budget, enough staff resource, data resource, etc. Market testing needs the right condition. This provides measurement opportunities. Lower data requirement for the process and low cost can make this pre or post analysis possible. This is an ongoing measurement that also offers directional feedback on marketing performance. Centennial marketing CMG follows three factors for measuring pre and post analysis. Those are,
€ Using methodology for the appropriate objective
€ Improving analysis techniques for reliability and lower error margin
€ Results are directional for expectations and maintaining credibility
Marketing accuracy should be sound to fit into measurement methodology.
Marketing professionals of even Fortune 500 companies have admitted that every time the pre or post analysis showed positive lift, they usually attribute the lift to marketing. Whenever there is a decline in sales, it is attributed to all sorts of non-marketing factors. It is not always the marketing aspect of a business that is responsible for decline in sale. But, yes, often it has a huge bearing on the volume of sales.
Pre or post measurement cannot be considered accurate for supporting major marketing decisions. Again, correct management and improvement is necessary for credibility of marketing. Centennial marketing CMG helps in improving the accuracy of pre analysis that can fit all your measurement methods.
Opportunities and limitations of pre and post analysis service:
Measurements to determine any lift in sales must help identifying €baseline€ sales. It can be the sales happened in the absence of marketing. This form of sales is then compared to the actual sales. The pre-post analysis can only assume that the average sales level before and after marketing continues during the marketing period. These are the baseline sales level. The average sales level of 500 units can be compared to the sale of 1 week in 550 units during the campaign. The lift is assumed to be of 50 units.
This methodology does not isolate the impact of marketing being measured. Sales levels are highly influenced by many other factors like, economic condition, competitive marketing, sales contacts within the firm, productive lifecycles and sometimes weather. Marketing can still lift the sale if pre-post analysis shows decline in sales.
There are other measurement methodologies that can isolate any impact of some marketing initiatives. There are market testing initiatives that establish control groups for determining baseline sales. Modeling uses detailed data points in analysis to stripe out any influence of external factors and to make the lift above baseline possible. Centennial marketing group makes it possible with its call center services to its clients.
Pre or post analysis definitely has a role in marketing measurements. Modeling needs specific budget, enough staff resource, data resource, etc. Market testing needs the right condition. This provides measurement opportunities. Lower data requirement for the process and low cost can make this pre or post analysis possible. This is an ongoing measurement that also offers directional feedback on marketing performance. Centennial marketing CMG follows three factors for measuring pre and post analysis. Those are,
€ Using methodology for the appropriate objective
€ Improving analysis techniques for reliability and lower error margin
€ Results are directional for expectations and maintaining credibility
Marketing accuracy should be sound to fit into measurement methodology.
SHARE
