I'm going to start out by saying I'm certainly no audio marketing guru, however I do know that a few key tips will help pull visitors to your audios, and hopefully to your offerings.
I've done my own and walked the fine line between boring lullabye and interesting and engaging.
I've tracked a thing or two: One: Give it a good title.
Just like a book, a show, a movie (Shawshank Redemption comes to mind), if it doesn't have a great, understandable title, then people get confused and pass it up.
I waited years to see Shawshank 'cause of that ick title, but now it's one of my fave films.
Two: Give great content.
Of course that goes without saying, but I'm surprised at how many audios I hear (from supposed master marketers) that really get caught up in the sales spiels.
Ali Brown recently hosted an audio in her Silver Mastermind that had pretty decent content from a host she was interviewing, but the sales content overtook the whole thing! It ended up being a love-fest between the host and Ali and a long semi-informational infomercial.
For shame--especially since she charges for these calls.
Don't do that, PLEASE, don't do that.
Give content, give links, tell a little about where we can get more if we want, but don't provide audios that are thinly disguised infomercials.
People will catch on and be a little suspect in the future.
Three: Check your audio levels! I just listened to a hosted interview on blogtalkradio.
com.
The content and guest was great, upbeat and lively, but the interviewer was literally indiscernable.
I could not hear a word she said, no matter how loud I turned up the speakers.
Therefore I missed the questions and comments she had.
I felt like I got half the story.
Be sure you speak loudly, clearly and conversationally and be sure both parties (in a hosted interview) are at a good level.
Final tips: Before signing up for audio classes, masterminds or any paid training, be sure to get a sample of the audios and recording style of the person.
You can really get stuck with some overly sales-y, boring or just downright unusable stuff.
Here's an example of why: I was thinking of signing up with a PR 'guru' who boasts a literary past and getting numerous clients top-level press.
She offered a group training class.
After poking around on her site for awhile (it wasn't easy to find--for good reason I discovered), I found a link to a sample session she held in the past.
GOOD THING I DID! It was beyond boring...
I mean seriously a snore-fest.
Plus, she was obviously just getting over an illness because she kept coughing and hacking--right into the phone.
I'm serious, she didn't even cover her mouth or turn away or say "Excuse me.
" When one of the participants asked her if she was ill, she finally addressed the fact.
I stopped listening and terminated my connection.
Boring and rude...
count me out! Building your reputation, credibility, lists and a successful business can be done with interesting audios, just keep in mind these few simple tips and you'll be on your way!
I've done my own and walked the fine line between boring lullabye and interesting and engaging.
I've tracked a thing or two: One: Give it a good title.
Just like a book, a show, a movie (Shawshank Redemption comes to mind), if it doesn't have a great, understandable title, then people get confused and pass it up.
I waited years to see Shawshank 'cause of that ick title, but now it's one of my fave films.
Two: Give great content.
Of course that goes without saying, but I'm surprised at how many audios I hear (from supposed master marketers) that really get caught up in the sales spiels.
Ali Brown recently hosted an audio in her Silver Mastermind that had pretty decent content from a host she was interviewing, but the sales content overtook the whole thing! It ended up being a love-fest between the host and Ali and a long semi-informational infomercial.
For shame--especially since she charges for these calls.
Don't do that, PLEASE, don't do that.
Give content, give links, tell a little about where we can get more if we want, but don't provide audios that are thinly disguised infomercials.
People will catch on and be a little suspect in the future.
Three: Check your audio levels! I just listened to a hosted interview on blogtalkradio.
com.
The content and guest was great, upbeat and lively, but the interviewer was literally indiscernable.
I could not hear a word she said, no matter how loud I turned up the speakers.
Therefore I missed the questions and comments she had.
I felt like I got half the story.
Be sure you speak loudly, clearly and conversationally and be sure both parties (in a hosted interview) are at a good level.
Final tips: Before signing up for audio classes, masterminds or any paid training, be sure to get a sample of the audios and recording style of the person.
You can really get stuck with some overly sales-y, boring or just downright unusable stuff.
Here's an example of why: I was thinking of signing up with a PR 'guru' who boasts a literary past and getting numerous clients top-level press.
She offered a group training class.
After poking around on her site for awhile (it wasn't easy to find--for good reason I discovered), I found a link to a sample session she held in the past.
GOOD THING I DID! It was beyond boring...
I mean seriously a snore-fest.
Plus, she was obviously just getting over an illness because she kept coughing and hacking--right into the phone.
I'm serious, she didn't even cover her mouth or turn away or say "Excuse me.
" When one of the participants asked her if she was ill, she finally addressed the fact.
I stopped listening and terminated my connection.
Boring and rude...
count me out! Building your reputation, credibility, lists and a successful business can be done with interesting audios, just keep in mind these few simple tips and you'll be on your way!
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