Wouldn't it be nice if customer traffic and dollar store sales somehow miraculously grew without any help from the owner? For those starting a dollar store that dream rarely comes true.
Building sales takes focused planning and effort.
Often it requires a combination of smart merchandise buying, display and advertising.
Often it requires continually getting the word out that your store is open and ready to serve.
Fortunately there are several simple and inexpensive actions that really work to boost store traffic levels.
· Use brightly colored dollar store merchandise to attract attention.
Make use of the brightly colored packaging on merchandise.
Grab the attention of passers-by by creating displays of these items in the windows of your store.
Many will pause and step inside your store to see more.
Then you must have a clean, welcoming atmosphere to motivate those shoppers to stay and look further.
Be sure you create end caps and bulk displays of merchandise with attention grabbing signage.
All of this combines to build sales.
It also works to motivate shoppers to return to your store again and again in the future.
· Conduct events to draw attention.
One of the best ways to keep shoppers returning to your store is by holding events.
It might be coloring contests for the kids, or a weekend sidewalk sale with a BBQ event.
It might be a drawing for a special prize during a holiday, or a giveaway to the first twenty or thirty who enter you store on a given day.
When starting a dollar store you will find your customers love these types of events and will travel to your specifically to participate.
· A-Frame signs.
When starting a dollar store you will quickly learn the importance of keeping the word out about your store.
Even passers-by who had come into your store previously will forget to come back until it has become a habit.
Simple A-frame signs are inexpensive and they do a great job of keeping the existence of your store in-front of passing traffic.
Vary the message.
One week it might just be the store name with an arrow pointing to the front entry to your store.
The next week it might be a listing of one or two newly-arrived items.
Still another week it might include a reminder of an upcoming event.
The number of inexpensive yet effective tactics for grabbing shopper attention and making more sales is almost limitless.
It is simply a matter of a little creativity.
Don't slow down just because you find one winning action.
Keep adding traffic and dollar store sales by continually implementing new and different actions.
To your success when starting a dollar store!