If you are looking to get a new website built to promote your business online you might get puzzled since there are too much options available in this web world. Since there are too many options and choices to make from, we often overlook the basics and therefore make some fatal mistakes that make our business suffer in the long run.
In this article we are outlining four of those basic principles that we found people overlooking very often. This will help you avoid these mistakes no matter if you are a web designer yourself, or if you are a business man looking to get your website built by some other web designer.
1- Website with no goal
First of all, stay assured of everything that you want to do with your website. What are the business goals that this website can help you achieve? Keep those goals in mind throughout the process of website designing and development, this will make a lot of things clear and will keep you stay away from a lot of hassle and fancy stuff. Sometimes we get over excited if we see some new kind of widget or script that makes our website more fancy and advanced, but what you should have in mind is your business goal and what your visitors want to see on your website.
The best way to proceed with a website design and development process is to look at other websites in your target market. You can get an idea of what other successful business are doing to be successful instead of going for a fancy and over the top designs and widgets.
2- Thorough Design of all pages
Second thing that you should do is to create a final and thorough design mockup for all of your pages. Sometimes designers and design companies just create homepage designs and they keep the same layout for all the other inner pages, which is not always possible. Hence make sure that while in the first phase of your website designs, you make complete layouts for all of the pages and keep the possible expansion in mind and tell your designer that you might need to add more pages later. This will ensure that you don't have to pay more in case you need to add few pages in future.
3- Clean Navigation
Third thing to do is to create clear and clean navigation menu for your website. The menu can either make or break your user`s experience on your website. So make sure that you don't ruin your user`s experience by providing him/her with a complex and un-clear menu. Make sure that you provide them with a bread crumb, so that your visitor knows on which part of the website he/she is at and where to go after that. In case your website is intended to sell products or services online, make sure that cart and checkout links are prominent and clearly mentioned in your menu so that users don't have to work hard to find them.
4- Useful Content
There is a famous saying in the World Wide Web that "Content is King", don't forget that. Keep in mind that user is coming on your website to buy something, and you have to provide them with useful and informative content about the product or service so that they can make the decision. With improper and irrelevant content your visitor would just close your website without browsing through. So put some effort and time in developing your content strategy and creating useful content for your website.
It does not matter if you use a web design company to design your website or your do it yourself, you have to keep all of the above mentioned points in mind in order to make your website successful.
In this article we are outlining four of those basic principles that we found people overlooking very often. This will help you avoid these mistakes no matter if you are a web designer yourself, or if you are a business man looking to get your website built by some other web designer.
1- Website with no goal
First of all, stay assured of everything that you want to do with your website. What are the business goals that this website can help you achieve? Keep those goals in mind throughout the process of website designing and development, this will make a lot of things clear and will keep you stay away from a lot of hassle and fancy stuff. Sometimes we get over excited if we see some new kind of widget or script that makes our website more fancy and advanced, but what you should have in mind is your business goal and what your visitors want to see on your website.
The best way to proceed with a website design and development process is to look at other websites in your target market. You can get an idea of what other successful business are doing to be successful instead of going for a fancy and over the top designs and widgets.
2- Thorough Design of all pages
Second thing that you should do is to create a final and thorough design mockup for all of your pages. Sometimes designers and design companies just create homepage designs and they keep the same layout for all the other inner pages, which is not always possible. Hence make sure that while in the first phase of your website designs, you make complete layouts for all of the pages and keep the possible expansion in mind and tell your designer that you might need to add more pages later. This will ensure that you don't have to pay more in case you need to add few pages in future.
3- Clean Navigation
Third thing to do is to create clear and clean navigation menu for your website. The menu can either make or break your user`s experience on your website. So make sure that you don't ruin your user`s experience by providing him/her with a complex and un-clear menu. Make sure that you provide them with a bread crumb, so that your visitor knows on which part of the website he/she is at and where to go after that. In case your website is intended to sell products or services online, make sure that cart and checkout links are prominent and clearly mentioned in your menu so that users don't have to work hard to find them.
4- Useful Content
There is a famous saying in the World Wide Web that "Content is King", don't forget that. Keep in mind that user is coming on your website to buy something, and you have to provide them with useful and informative content about the product or service so that they can make the decision. With improper and irrelevant content your visitor would just close your website without browsing through. So put some effort and time in developing your content strategy and creating useful content for your website.
It does not matter if you use a web design company to design your website or your do it yourself, you have to keep all of the above mentioned points in mind in order to make your website successful.
SHARE
