To have the best website design, you need to be clear of how you will use your website. Will you be simply providing information or selling products.
If your website is going to be informational only, make sure you have the following in place:
1. Professional Website Design
The website needs to be clean, easy to navigate and visually appealing. Choose one colour scheme and stick to it and don't forget to include your logo.
2. Original and Useful Content
Make sure you provide plenty of details about your products and services.
When people are searching online, they want the details right there and then. They don't want to have to wait until they can email you or speak to you on the phone
3. Website Credibility
If you can prove your credibility, it will be a lot easier for you to convert visitors into paying customers. This can be done by adding testimonials, before and after photos, articles that have been printed or published, details of awards and industry associations you belong to.
4. Search Engine Friendly
Ensure your website includes relevant keywords and keyphrases. Include them in the title of your page, in the headings, in the description and within the content and also in your images' alt tags and meta keywords.
5. Call to Action
Ensure you tell your customers what you want them to do when they arrive on your website. If you want them to download a report, tell them where (hint: don't forget to collect their details - name and email address, so you can follow up with them in the future). If you want them to phone you, ensure you provide your phone number
For websites that sell products and services, you need to have all of the above, as well as:
6. Secure Payment Gateway
People often get nervous when it comes to leaving their credit card details online, so ensure you use a reputable service, such as Paypal for processing payments.
7. Privacy and Returns Policy
Let people know you will not sell or rent their personal details and clearly outline your returns policy.
8. Guarantee
Take the risk out of doing business with you by providing a money back guarantee. The longer the guarantee, the better.
Remember having great website design is not just about having a good looking website, it is also about what you include on the site.
If your website is going to be informational only, make sure you have the following in place:
1. Professional Website Design
The website needs to be clean, easy to navigate and visually appealing. Choose one colour scheme and stick to it and don't forget to include your logo.
2. Original and Useful Content
Make sure you provide plenty of details about your products and services.
When people are searching online, they want the details right there and then. They don't want to have to wait until they can email you or speak to you on the phone
3. Website Credibility
If you can prove your credibility, it will be a lot easier for you to convert visitors into paying customers. This can be done by adding testimonials, before and after photos, articles that have been printed or published, details of awards and industry associations you belong to.
4. Search Engine Friendly
Ensure your website includes relevant keywords and keyphrases. Include them in the title of your page, in the headings, in the description and within the content and also in your images' alt tags and meta keywords.
5. Call to Action
Ensure you tell your customers what you want them to do when they arrive on your website. If you want them to download a report, tell them where (hint: don't forget to collect their details - name and email address, so you can follow up with them in the future). If you want them to phone you, ensure you provide your phone number
For websites that sell products and services, you need to have all of the above, as well as:
6. Secure Payment Gateway
People often get nervous when it comes to leaving their credit card details online, so ensure you use a reputable service, such as Paypal for processing payments.
7. Privacy and Returns Policy
Let people know you will not sell or rent their personal details and clearly outline your returns policy.
8. Guarantee
Take the risk out of doing business with you by providing a money back guarantee. The longer the guarantee, the better.
Remember having great website design is not just about having a good looking website, it is also about what you include on the site.
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