Hundreds of years ago map makers would sketch pictures of dragons on maps as a sign to sailors that they were entering unknown territory at their own risk. Many took these sketchings literally and were too afraid to ever venture into these areas.
However, some sailors took these sketchings as a sign of opportunity. The high risk meant that these were relatively virgin territories and full of unclaimed prizes and wonders. They were right of course and became quite wealthy.
How do you react when other loan officers talk of figurative dragons? In todays market it seems that there is no end to the negative talk about how difficult it is to build a full pipeline. Marketing to realtors, FSBO marketing, direct mail, cold calling etc. If we were to believe those around us, nothing works anymore!
My personal reaction when someone tells me that something doesn't work is to get excited! Odd response don't you think? Here is why. The more my peers talk about a particular marketing strategy not working, the more likely I am to try it. See, if fewer individuals can make something work, the opportunity is much greater for me if I do.
A little over a year ago I heard a bunch of loan officers talking about pay-per-click marketing. All I heard was negative comment after negative comment. "You'll do nothing but loose money! I don't know of a single loan officer who has made it work!" This made me smile.
It made me smile because there are no such things as absolutes in marketing. No one can say that 100% of the time, a particular strategy will fail or be successful. When I hear others complaining and using such harsh terms I know that this just means there is more opportunity for me.
I jumped on the pay-per-click advertising boat and I'm glad that I did! The first thing I did was study all that I could get my hands on from the top industry experts. I learned what mistakes normally cause failure, and I did my best to avoid those mistakes.
Pay per click advertising is now responsible for over 60% of my personal business. But with all the negative stigma surrounding this marketing tool, I first had to slay that "mental dragon" before I could continue.
Once I was deep into my studies, I began to uncover the mistakes that those others had most likely made and I tried to share my knowledge with them. Unfortunately, none of them listened to me as they were content to just keep telling others that "it doesn't work."
Another unfortunate result is that most of those within earshot will listen to them and take their advice. Too many loan officers are willing to listen to just anyone instead of learning from the true experts. Why not learn something for yourself and ignore the mythical dragons and negative talk of others?
It seems to be in our human nature to thrive off of negative talk and thinking of new reasons why something will not work! This sort of talk is poison to your success!
Sure you want to be prepared and study proper marketing and sales principles, but avoid those who are there for no other reason than to bring you down! Persistent negativity will kill your creative nature and hinder your willingness to try new strategies.
I was recently listening to a cd interview of some of the wealthiest individuals around the world a few weeks ago. One particular interview stood out to me. The host of the training program I was listening to had moved on to talking about how to be a successful investor in both the stock market as well as real estate. His subject was a gentleman whose personal fortune was amounted to one hundred million plus.
The host asked this man "If you could give us the 1 factor that had the biggest impact on creating your success, what would it be." The man had to think about his answer for only a second before he responded with "I look at what everyone else is doing, and I do the opposite.
Chad Weber - [http://www.loanofficermarketinglab.com/chrish]
However, some sailors took these sketchings as a sign of opportunity. The high risk meant that these were relatively virgin territories and full of unclaimed prizes and wonders. They were right of course and became quite wealthy.
How do you react when other loan officers talk of figurative dragons? In todays market it seems that there is no end to the negative talk about how difficult it is to build a full pipeline. Marketing to realtors, FSBO marketing, direct mail, cold calling etc. If we were to believe those around us, nothing works anymore!
My personal reaction when someone tells me that something doesn't work is to get excited! Odd response don't you think? Here is why. The more my peers talk about a particular marketing strategy not working, the more likely I am to try it. See, if fewer individuals can make something work, the opportunity is much greater for me if I do.
A little over a year ago I heard a bunch of loan officers talking about pay-per-click marketing. All I heard was negative comment after negative comment. "You'll do nothing but loose money! I don't know of a single loan officer who has made it work!" This made me smile.
It made me smile because there are no such things as absolutes in marketing. No one can say that 100% of the time, a particular strategy will fail or be successful. When I hear others complaining and using such harsh terms I know that this just means there is more opportunity for me.
I jumped on the pay-per-click advertising boat and I'm glad that I did! The first thing I did was study all that I could get my hands on from the top industry experts. I learned what mistakes normally cause failure, and I did my best to avoid those mistakes.
Pay per click advertising is now responsible for over 60% of my personal business. But with all the negative stigma surrounding this marketing tool, I first had to slay that "mental dragon" before I could continue.
Once I was deep into my studies, I began to uncover the mistakes that those others had most likely made and I tried to share my knowledge with them. Unfortunately, none of them listened to me as they were content to just keep telling others that "it doesn't work."
Another unfortunate result is that most of those within earshot will listen to them and take their advice. Too many loan officers are willing to listen to just anyone instead of learning from the true experts. Why not learn something for yourself and ignore the mythical dragons and negative talk of others?
It seems to be in our human nature to thrive off of negative talk and thinking of new reasons why something will not work! This sort of talk is poison to your success!
Sure you want to be prepared and study proper marketing and sales principles, but avoid those who are there for no other reason than to bring you down! Persistent negativity will kill your creative nature and hinder your willingness to try new strategies.
I was recently listening to a cd interview of some of the wealthiest individuals around the world a few weeks ago. One particular interview stood out to me. The host of the training program I was listening to had moved on to talking about how to be a successful investor in both the stock market as well as real estate. His subject was a gentleman whose personal fortune was amounted to one hundred million plus.
The host asked this man "If you could give us the 1 factor that had the biggest impact on creating your success, what would it be." The man had to think about his answer for only a second before he responded with "I look at what everyone else is doing, and I do the opposite.
Chad Weber - [http://www.loanofficermarketinglab.com/chrish]
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