There are thousands of web designers around, but choosing a web designer with the appropriate skills and experience necessary to make a website a success, is crucial.
Choosing a designer or firm with a creative flair, as well as with the technical knowledge required to get your website built and gain maximum exposure in the search engines, are some of the most important aspects to consider.
Creative flair is important because how your website looks, will affect your sales.
A website that is designed well, suggests the company care enough about their image to hire a professional designer, or they have their own dedicated web development team.
Either way, it suggests professionalism.
A company that cares about their image, will endeavour to satisfy all of it's customers.
These are the type of first impressions that your website visitors will get from your site.
Viewing examples of previous work carried out by the designer, will give you an idea of what they are capable of producing.
A badly designed website could put people off from ordering products from your website, or even increase the website "bounce rate" (the amount of visitors that leave the site as soon as they arrive).
The technical skills of web designers are also very important.
You should choose an agency that build websites that are W3C compliant to ensure that they function correctly at the time of the website launch, continue to function in the future, and validate quickly and easily.
The way that a website is constructed, is also an important factor in search engine optimisation (SEO).
You can have the best looking website in the world, but unless it can be found in the search engines, you won't see any benefit of it.
Using web designers with experience of search engine optimisation is extremely important.
The designers should provide on-site optimisation (SEO) when building the website.
The best way to find out about the search engine optimisation capabilities of a company, is to ask them for examples of their work, where they have achieved at least a top 20 position in Google for competitive keywords.
No company can honestly guarantee that SEO will make your website achieve a given position within the search engine results pages, so stay away from companies that claim they can.
The history of success for each company is your best guide of their abilities.
When choosing a web designer, try to pick someone with all of the above skills.
Doing so will dramatically increase your chances of having a successful website.
Choosing a designer or firm with a creative flair, as well as with the technical knowledge required to get your website built and gain maximum exposure in the search engines, are some of the most important aspects to consider.
Creative flair is important because how your website looks, will affect your sales.
A website that is designed well, suggests the company care enough about their image to hire a professional designer, or they have their own dedicated web development team.
Either way, it suggests professionalism.
A company that cares about their image, will endeavour to satisfy all of it's customers.
These are the type of first impressions that your website visitors will get from your site.
Viewing examples of previous work carried out by the designer, will give you an idea of what they are capable of producing.
A badly designed website could put people off from ordering products from your website, or even increase the website "bounce rate" (the amount of visitors that leave the site as soon as they arrive).
The technical skills of web designers are also very important.
You should choose an agency that build websites that are W3C compliant to ensure that they function correctly at the time of the website launch, continue to function in the future, and validate quickly and easily.
The way that a website is constructed, is also an important factor in search engine optimisation (SEO).
You can have the best looking website in the world, but unless it can be found in the search engines, you won't see any benefit of it.
Using web designers with experience of search engine optimisation is extremely important.
The designers should provide on-site optimisation (SEO) when building the website.
The best way to find out about the search engine optimisation capabilities of a company, is to ask them for examples of their work, where they have achieved at least a top 20 position in Google for competitive keywords.
No company can honestly guarantee that SEO will make your website achieve a given position within the search engine results pages, so stay away from companies that claim they can.
The history of success for each company is your best guide of their abilities.
When choosing a web designer, try to pick someone with all of the above skills.
Doing so will dramatically increase your chances of having a successful website.
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