Business & Finance Small Business

How to Boost Your Dollar Store Sales

Smart retailers are always on the lookout for strategies to boost sales.
Those with a dollar store are no different.
They are always on the lookout for powerful strategies to continually grow sales.
As one strategy is implemented, they begin looking for still another to add to their arsenal.
As their sales climb upward, they soon find their dollar store profit is also growing.
Yet it is important to never accept the status quo.
New, more innovative ideas must continually be added to build sales to record levels.
In this article I present how to boost your dollar store sales.
Offer discounts or frequent buyer rewards to targeted groups of your shoppers.
You are dealing with value-oriented shoppers, and they look for even better deals.
Not only will they appreciate the added rewards and recognition for making purchases, but you will also see your sales and dollar store profit continually grow as current shoppers come to your store more frequently to buy and as these same shoppers tell others about your reward program.
Start offering a special of the day in your dollar store.
There are several variations to this simple technique.
You can offer a fresh new sale item each day of the week.
You can also select a day of the week to offer a special pricing program.
Be sure to aggressively communicate the program to current shoppers.
Include information about the specials and how they work in your advertising as well.
Start offering a special of the week.
If daily specials are too much for you to handle, then why not start with weekly specials? Select a handful of items and put them on sale for the entire week.
If that seems too much to handle, select a group of days for the special pricing to last.
Shoppers will come in for sale items.
However many will leave with much more than the one or two items from your sales list.
Your dollar store profit will climb as more and more shoppers become aware and start shopping your special prices.
Offer 2-for-1 promotions in your dollar store.
Here's the perfect opportunity to not only get your shoppers excited, but to also eliminate some of those slow sellers you've had hanging around for months.
Take those slow sellers and combine them into a package with a complementary product.
Then price the package as 2-for-1.
Sure you'll likely only break even on the transaction and haven't made a dollar store profit.
However you have eliminated products that don't sell.
You've also generated some excitement and added traffic.
Your overall sales will climb as shopper become aware of these 2-for-1 specials.
To your dollar store success!
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