The truth is that ezine advertising doesn't always work.
If you're a copycat who copies some ezine ads that thousands of other people already blasted to readers until these readers became exasperated seeing again and again the same ad, I have to disappoint you: this type of advertising is not for you and it does not work like this.
If you make claims in your ezine ads that cannot be supported with evidences, or even worse are immediately contradicted by the Earnings Disclaimer from the bottom of the web site you promote.
If you fail to appreciate your audience and promote your product or service to a wrong market.
If you look for quantity (big number of subscribers) instead of quality (useful content, publisher's professional approach).
Then ezine advertising does not work.
If your ezine ad screams how great you or your friends are (nobody cares, believe me!), but doesn't tell what the reader gets and how the reader's life will be improved, you may want to hire a copywriter or step out of any advertising business.
Advertising is not a copy and paste business or a 5-minute task.
Advertising is an art no matter whether some people accept it or not.
The fact is that any type of advertising works, if you know how.
If you are patient, if you try to understand this advertising medium, if you improve your skills, if you always test and analyze what you do, if you forget any hype, then yes, ezine advertising works.
If you're a copycat who copies some ezine ads that thousands of other people already blasted to readers until these readers became exasperated seeing again and again the same ad, I have to disappoint you: this type of advertising is not for you and it does not work like this.
If you make claims in your ezine ads that cannot be supported with evidences, or even worse are immediately contradicted by the Earnings Disclaimer from the bottom of the web site you promote.
If you fail to appreciate your audience and promote your product or service to a wrong market.
If you look for quantity (big number of subscribers) instead of quality (useful content, publisher's professional approach).
Then ezine advertising does not work.
If your ezine ad screams how great you or your friends are (nobody cares, believe me!), but doesn't tell what the reader gets and how the reader's life will be improved, you may want to hire a copywriter or step out of any advertising business.
Advertising is not a copy and paste business or a 5-minute task.
Advertising is an art no matter whether some people accept it or not.
The fact is that any type of advertising works, if you know how.
If you are patient, if you try to understand this advertising medium, if you improve your skills, if you always test and analyze what you do, if you forget any hype, then yes, ezine advertising works.
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