As one of the leading retailers within the contact lenses market, Acuvue contact lenses carry with them a guarantee of quality, and even the most skeptical of consumers have been completely won over by the effectiveness and value for money these lenses offer.
Within marketing parlance, a product which generates steady reliable income is known as a "cash cow" and often it is the cash cows of a business which will help provide sufficient capital for the company to invest in new products.
For some companies, they are more than content to simply release a few products and then simply sustain themselves off those few products.
Another trend (which is equally counter-productive) is that companies become too complacent about former "glories" and so do not invest the same level of care or attention to detail as they did with previous products.
Acuvue is a company that is far from being a one trick horse, and its latest offering to the consumer market, the Acuvue Oasys has been met with wide and critical acclaim, from both competitors and consumers alike.
One of the most innovative aspects of the Acuvue Oasys contact lenses is that they are specially designed in order to help promote and stimulate moisture within the eyes, which in turn helps to clean away any grit and debris, which in turn can cause infection.
These contact lenses are disposable anyway which in of itself is an extremely effective method for reducing the risk of infection, but the Oasys within the lenses helps to drive this down even further.
These contact lenses are extremely comfortable to wear and can be barely noticed, and so are an excellent choice for someone who is not comfortable or used to wearing contact lenses.
Once you put them in, you will forget they are there!